ABOUT BRIGHT

The riverside town of Bright, located in the foothills of the Australian Alps, is renowned for its picture-perfect tree-lined streets, mountain views, local food and wine, boutique stores, markets, and outdoor adventures such as hiking, cycling and paragliding. All this, within close proximity to Victoria's alpine ski resorts, has firmly established Bright as one of Australia's most popular tourists destinations.

THE TOWN

Bright has changed dramatically since the gold mining days of the mid-1800s, when thousands seeking their fortune survived in shanties along our creeks and rivers. Now, reclaimed by nature, you can see remnants of this distant past as you walk the scenic trails surrounding the town. These days, Bright is a much loved escape full of vibrant eateries, boutique stores and markets, craft brews and local wine, set to a backdrop of mountain views where endless adventures await. With a wide-range of accommodation, and just over three hours from Melbourne along one of Australia's most scenic drives – the Great Alpine Road – you'll soon discover that one trip to Bright & Surrounds isn't enough.

THE SURROUNDS

Bright may be the popular place you know by name, but it's only a small part of the stunning region of Bright & Surrounds – an area of fertile valleys carved between alpine mountains by three rivers: the Ovens, Kiewa and Buckland. Cross the hills to Mount Beauty for dramatic views of Victoria's highest mountain; escape to the tranquility of Harrietville at the foot of Mount Feathertop; discover hidden mosaics in Myrtleford or drive Australia's highest sealed road to the alpine village of Dinner Plain. Get ready to pull up a chair at one of our region's country pubs, breweries and wineries, enjoy a bushwalk or go for a swim in our lakes and rivers, and get to know the places that make up our beautiful Surrounds.

YOUR ACCOMMODATION AWAITS

EXPERIENCES YOU'LL LOVE

Bright Rotary Twilight Market

Bright Rotary Twilight Market

Bring your family and friends along to the annual, open-air Bright Rotary Twilight Markets, located under the shady trees at Pioneer Park.  With a range of stallholders, there is something for everyone at this family friendly event. Yummy food vendors will be there to tempt you, along with fresh produce, ethically made skincare and clothing…

Bright Spring Festival

Bright Spring Festival

Now in its 32nd year, gardens come to life and the region turns on its natural beauty to delight the senses during the annual Bright Spring Festival. Experience the hospitality of enthusiasts from across the region and talk to the experts in person and learn how they care for their gardens all year round. Bright…

Myrtleford Bush Market

Myrtleford Bush Market

Bring the family and enjoy a fun day out at the Myrtleford Showgrounds for this year’s Bush Market. One of the biggest markets of the year, the annual Myrtleford Bush Market showcases a wide selection of stalls including local fresh produce, wine, beer, clothing, jewellery, beauty products, tools and plants and has live entertainment and…

Bright & the Victorian High Country

Bright & the Victorian High Country

Explore an area of outstanding natural beauty with mountains, rivers and lush fertile valleys and picturesque historic towns. Gracious avenues of poplars, maples, silver birches, pin oaks, liquid amber and verdant ashes – many planted early last century – cloak the towns and villages of the area in stunning foliage. Dotted along the Ovens and…

Great Southern

Great Southern

Spend 12 days exploring the Great Southern region of Australia with Bill Peach Journeys. On this Air Tour, you will travel by private aircraft touring Coober Pedy, Kalgoorlie, Perth, Margaret River, Albany, Esperance, Port Lincoln and the high country of Victoria. Along the way, you will experience tremendous aerial flight-seeing over the stunning West Coast…

Alpine Valleys Wine Region

Alpine Valleys Wine Region

On this tour of the Alpine Valleys you can tailor your visit to include four or five of the regions finest wineries and cellar doors. Pick up from your accommodation in the morning is around 10:00am and drop off around 5:00 – 5:30pm. Experience a range of the boutique wineries that surround Rutherglen including: Touring…

OUR STORY

THE THINGS THAT HAVE SHAPED US

Delve into our past to discover how the towns of Bright & Surrounds came to be here among the rugged mountain ranges of the Australian Alps.

history myrtleford summer 4_3
Wallaces Hut Falls Creek Summer 4_3

HISTORIC HUTS

DISCOVER OUR HIGH COUNTRY HUTS

Dotted throughout the wild Australian Alps are historic huts with a story to tell. Here’s how you can find them.