ABOUT BRIGHT

The riverside town of Bright, located in the foothills of the Australian Alps, is renowned for its picture-perfect tree-lined streets, mountain views, local food and wine, boutique stores, markets, and outdoor adventures such as hiking, cycling and paragliding. All this, within close proximity to Victoria's alpine ski resorts, has firmly established Bright as one of Australia's most popular tourists destinations.

THE TOWN

Bright has changed dramatically since the gold mining days of the mid-1800s, when thousands seeking their fortune survived in shanties along our creeks and rivers. Now, reclaimed by nature, you can see remnants of this distant past as you walk the scenic trails surrounding the town. These days, Bright is a much loved escape full of vibrant eateries, boutique stores and markets, craft brews and local wine, set to a backdrop of mountain views where endless adventures await. With a wide-range of accommodation, and just over three hours from Melbourne along one of Australia's most scenic drives – the Great Alpine Road – you'll soon discover that one trip to Bright & Surrounds isn't enough.

THE SURROUNDS

Bright may be the popular place you know by name, but it's only a small part of the stunning region of Bright & Surrounds – an area of fertile valleys carved between alpine mountains by three rivers: the Ovens, Kiewa and Buckland. Cross the hills to Mount Beauty for dramatic views of Victoria's highest mountain; escape to the tranquility of Harrietville at the foot of Mount Feathertop; discover hidden mosaics in Myrtleford or drive Australia's highest sealed road to the alpine village of Dinner Plain. Get ready to pull up a chair at one of our region's country pubs, breweries and wineries, enjoy a bushwalk or go for a swim in our lakes and rivers, and get to know the places that make up our beautiful Surrounds.

YOUR ACCOMMODATION AWAITS

EXPERIENCES YOU'LL LOVE

Gapsted Wines' Big Shed Wine Sale

Gapsted Wines Big Shed Online Wine Sale

Aussie Apple at the Farmers Market

Myrtleford Farmers Market

Impromptu performance from crowd

La Fiera Italian Festival Myrtleford

Gapsted Wines' Cellar Door and Restaurant

Gapsted Wines

Beechworth Bakery Bright team

Beechworth Bakery Bright

Riding Across the High Plains

Bogong Horseback Adventures

OUR STORY

THE THINGS THAT HAVE SHAPED US

Delve into our past to discover how the towns of Bright & Surrounds came to be here among the rugged mountain ranges of the Australian Alps.

history myrtleford summer 4_3
Wallaces Hut Falls Creek Summer 4_3

HISTORIC HUTS

DISCOVER OUR HIGH COUNTRY HUTS

Dotted throughout the wild Australian Alps are historic huts with a story to tell. Here’s how you can find them.