ABOUT BRIGHT

The riverside town of Bright, located in the foothills of the Australian Alps, is renowned for its picture-perfect tree-lined streets, mountain views, local food and wine, boutique stores, markets, and outdoor adventures such as hiking, cycling and paragliding. All this, within close proximity to Victoria's alpine ski resorts, has firmly established Bright as one of Australia's most popular tourists destinations.

THE TOWN

Bright has changed dramatically since the gold mining days of the mid-1800s, when thousands seeking their fortune survived in shanties along our creeks and rivers. Now, reclaimed by nature, you can see remnants of this distant past as you walk the scenic trails surrounding the town. These days, Bright is a much loved escape full of vibrant eateries, boutique stores and markets, craft brews and local wine, set to a backdrop of mountain views where endless adventures await. With a wide-range of accommodation, and just over three hours from Melbourne along one of Australia's most scenic drives – the Great Alpine Road – you'll soon discover that one trip to Bright & Surrounds isn't enough.

THE SURROUNDS

Bright may be the popular place you know by name, but it's only a small part of the stunning region of Bright & Surrounds – an area of fertile valleys carved between alpine mountains by three rivers: the Ovens, Kiewa and Buckland. Cross the hills to Mount Beauty for dramatic views of Victoria's highest mountain; escape to the tranquility of Harrietville at the foot of Mount Feathertop; discover hidden mosaics in Myrtleford or drive Australia's highest sealed road to the alpine village of Dinner Plain. Get ready to pull up a chair at one of our region's country pubs, breweries and wineries, enjoy a bushwalk or go for a swim in our lakes and rivers, and get to know the places that make up our beautiful Surrounds.

EXPERIENCES YOU'LL LOVE

Myrtleford Show

Myrtleford Show

The Myrtleford and District Agricultural and Pastoral Society Show is a family fun event with all the usual rides and attractions they love. There are lots to see in their refurbished pavilions – arts, crafts and cooking displays plus animals big and small. Their night program showcases local musicians and great food and drink while…

La Fiera Italian Festival Myrtleford

La Fiera Italian Festival Myrtleford

La Fiera festival returns to Myrtleford in 2025. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in touch by checking in on the website and subscribing to receive updates on program events and tickets for La Festa and other events within the…

Bowerbird Bright

Bowerbird Bright

Bowerbird Bright is a carefully curated gifts and homewares store with a distinctly alpine feel. Nestled in the picturesque town of Bright between some of Victoria’s most spectacular mountains, the store offers visitors and locals alike a range of products sourced locally and from around the globe to create a cosy alpine home or foster…

Hometown

Hometown

A locals favourite, Hometown is a New York inspired neighbourhood wood-fired pizza spot. Here you will find proper pizza, share plates and an extensive drinks list. Hometown is the sister restaurant of Tomahawks.

The Star Hotel

The Star Hotel

Welcome to the Star Hotel, located in central Bright, they offer a great place to enjoy a drink with friends, a good hearty pub meal with plenty of entertainment provided by Fox Sports on all televisions. As well as full TAB facilities, a gaming room and great background music provided by Nightlife. They offer family…

Myrtleford Bush Market

Myrtleford Bush Market

A family-friendly annual Bush Market with endless stalls – fresh produce, art crafts, clothing, candles giftware, outdoor furniture and gardening equipment, plants, socks and jocks, clothing accessories, hats, sunglasses, live entertainment, food court and great coffee. Local artist provide entertainment in a casual environment and free balloon creations for the little ones. Offering lots of…

OUR STORY

THE THINGS THAT HAVE SHAPED US

Delve into our past to discover how the towns of Bright & Surrounds came to be here among the rugged mountain ranges of the Australian Alps.

history myrtleford summer 4_3
Wallaces Hut Falls Creek Summer 4_3

HISTORIC HUTS

DISCOVER OUR HIGH COUNTRY HUTS

Dotted throughout the wild Australian Alps are historic huts with a story to tell. Here’s how you can find them.