The riverside town of Bright, located in the foothills of the Australian Alps, is renowned for its picture-perfect tree-lined streets, mountain views, local food and wine, boutique stores, markets, and outdoor adventures such as hiking, cycling and paragliding. All this, within close proximity to Victoria's alpine ski resorts, has firmly established Bright as one of Australia's most popular tourists destinations.
Bright has changed dramatically since the gold mining days of the mid-1800s, when thousands seeking their fortune survived in shanties along our creeks and rivers. Now, reclaimed by nature, you can see remnants of this distant past as you walk the scenic trails surrounding the town. These days, Bright is a much loved escape full of vibrant eateries, boutique stores and markets, craft brews and local wine, set to a backdrop of mountain views where endless adventures await. With a wide-range of accommodation, and just over three hours from Melbourne along one of Australia's most scenic drives – the Great Alpine Road – you'll soon discover that one trip to Bright & Surrounds isn't enough.
Bright may be the popular place you know by name, but it's only a small part of the stunning region of Bright & Surrounds – an area of fertile valleys carved between alpine mountains by three rivers: the Ovens, Kiewa and Buckland. Cross the hills to Mount Beauty for dramatic views of Victoria's highest mountain; escape to the tranquility of Harrietville at the foot of Mount Feathertop; discover hidden mosaics in Myrtleford or drive Australia's highest sealed road to the alpine village of Dinner Plain. Get ready to pull up a chair at one of our region's country pubs, breweries and wineries, enjoy a bushwalk or go for a swim in our lakes and rivers, and get to know the places that make up our beautiful Surrounds.
EXPERIENCES YOU'LL LOVE
Myrtleford Bush Market
Bring the family and enjoy a fun day out at the Myrtleford Showgrounds for this year’s Bush Market. One of the biggest markets of the year, the annual Myrtleford Bush Market showcases a wide selection of stalls including local fresh produce, wine, beer, clothing, jewellery, beauty products, tools and plants and has live entertainment and…
Mountain Monk Brewers
Nestled into the base of Mount Bogong, lies the picturesque township of Mount Beauty. In 2017, after being closed for two years, Mount Beauty’s local watering hole reopened its doors as West Peak Hotel. They wanted to create something more to really put their beautiful town on the map. With a passion for craft beer,…
Fun and delicious, Don Mungo’s serves up good times and good pizza. A trendy pizza and cocktail bar in the heart of Bright. They have live music every Friday afternoon from 6:00pm, and a dancefloor from 10:00pm to late on Saturdays. There is also a casual darts competition every Tuesday from 9:00pm.
La Fiera Italian Festival Myrtleford
La Fiera festival returns to Myrtleford in 2024. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in touch by checking in on the website and subscribing to receive updates on program events and tickets.
Tuesday Pizza and Pot Night at Bright Brewery
Get ready to spice up your Tuesdays at Bright Brewery with their Pizza and Pot Night special. Come along for a delightful evening of mouth-watering pizza perfectly paired with a refreshing pot of a core range beer. Enjoy the cosy ambience, meet new people, and unwind after a long day exploring the mountains or trails…
Myrtleford Bush Market
A family-friendly annual Bush Market with endless stalls – fresh produce, art crafts, clothing, candles giftware, outdoor furniture and gardening equipment, plants, socks and jocks, clothing accessories, hats, sunglasses, live entertainment, food court and great coffee. Offering lots of parking on site – a great day out for all ages.
THE THINGS THAT HAVE SHAPED US
Delve into our past to discover how the towns of Bright & Surrounds came to be here among the rugged mountain ranges of the Australian Alps.
DISCOVER OUR HIGH COUNTRY HUTS
Dotted throughout the wild Australian Alps are historic huts with a story to tell. Here’s how you can find them.