ABOUT BRIGHT
The riverside town of Bright, located in the foothills of the Australian Alps, is renowned for its picture-perfect tree-lined streets, mountain views, local food and wine, boutique stores, markets, and outdoor adventures such as hiking, cycling and paragliding. All this, within close proximity to Victoria's alpine ski resorts, has firmly established Bright as one of Australia's most popular tourists destinations.
THE TOWN
Bright has changed dramatically since the gold mining days of the mid-1800s, when thousands seeking their fortune survived in shanties along our creeks and rivers. Now, reclaimed by nature, you can see remnants of this distant past as you walk the scenic trails surrounding the town. These days, Bright is a much loved escape full of vibrant eateries, boutique stores and markets, craft brews and local wine, set to a backdrop of mountain views where endless adventures await. With a wide-range of accommodation, and just over three hours from Melbourne along one of Australia's most scenic drives – the Great Alpine Road – you'll soon discover that one trip to Bright & Surrounds isn't enough.
THE SURROUNDS
Bright may be the popular place you know by name, but it's only a small part of the stunning region of Bright & Surrounds – an area of fertile valleys carved between alpine mountains by three rivers: the Ovens, Kiewa and Buckland. Cross the hills to Mount Beauty for dramatic views of Victoria's highest mountain; escape to the tranquility of Harrietville at the foot of Mount Feathertop; discover hidden mosaics in Myrtleford or drive Australia's highest sealed road to the alpine village of Dinner Plain. Get ready to pull up a chair at one of our region's country pubs, breweries and wineries, enjoy a bushwalk or go for a swim in our lakes and rivers, and get to know the places that make up our beautiful Surrounds.
EXPERIENCES YOU'LL LOVE
Bright Brewery Guided Brewery Tours
See where all the magic happens. No question is off limits. Discover the art, science and business of brewing beer as we take you through each step of the process and show you why Bright Brewery beer is truly special. Join brewers, Lewis, David or Madi, for a behind-the-scenes tour of the state-of-the-art commercial brewery,…
Mount Beauty Music Festival
A free family friendly festival held over two days in April. A truck stage with live music, children’s entertainment, food and craft stalls. A weekend of great food, music and company. New location in Tawonga South Opposite Falls Creek Coaches at the foothills of Falls Creek, surrounded by mountains. A great weekend away with the…
Alpine Valleys Wine Region
On this tour of the Alpine Valleys you can tailor your visit to include four or five of the regions finest wineries and cellar doors. Pick up from your accommodation in the morning is around 10:00am and drop off around 5:00 – 5:30pm. Experience a range of the boutique wineries that surround Rutherglen including: Touring…
Tomahawks
Think L.A food truck inspired share plates and quality cocktails in the beautiful township of Bright. Tomahawks is an American style bar/diner earns it’s place as the buzz of Bright.
Hedonistic Hiking’s Sunset Dinners on Mount Buffalo
Hedonistic Hiking offers a series of Sunset Dinners on Mount Buffalo, on selected evenings during the summer months. Close to Bright in north east Victoria, this beautiful granite mountain is home to a number of unique plants and wildlife and gives shelter to lyrebirds, wombats and possums amongst many other species. The highest point on…
Hedonistic Hiking’s Hiking the Victorian Alps
This tour starts and ends in the charming Victorian High Country town of Bright and explores the magnificent mountain scenery surrounding the ski villages of Falls Creek, Hotham and Dinner Plain. Experienced guides Jackie and Mick Parsons are with the group every step of the way, looking after all creature comforts and sharing their knowledge…
OUR STORY
THE THINGS THAT HAVE SHAPED US
Delve into our past to discover how the towns of Bright & Surrounds came to be here among the rugged mountain ranges of the Australian Alps.
HISTORIC HUTS
DISCOVER OUR HIGH COUNTRY HUTS
Dotted throughout the wild Australian Alps are historic huts with a story to tell. Here’s how you can find them.