BOUTIQUE STORES

PLACES TO SHOP

The vast majority of stores in Bright & Surrounds are to be found in the two largest towns of Bright and Myrtleford, with shops lining the main streets in both town centres. Here you'll find just about everything imaginable, including homewares, clothing, jewelry, antiques, op shops, bookstores, outdoor and adventure gear and bike shops. Mount Beauty's quaint town centre and Tawonga South, while smaller than Bright and Myrtleford, also have a number of lovely stores that make them worth the scenic drive over the gap, including designer clothing, outdoor wear and snow gear.

If you are looking for a special gift (or voucher), we have a list of ideas that will be provide the perfect present for any occasation.

Ray’s Ski Shop

If you are heading to the snow this winter, grab everything you need at Ray’s Ski Shop. Pick up your lift tickets, ski and board hire, chains, and snow gear at Ray’s on the way through to Falls Creek or Hotham so that you’re ready to hit the slopes as soon as you arrive. You can find Ray’s Ski Shop in Myrtleford; the gateway to Victoria’s Alpine resorts, approximately 90 minutes from Mount Hotham and Falls Creek.

Alpine Light Gallery

Alpine Light Gallery showcases award-winning landscape photography from photographers Mieke Boynton and Matt Palmer. The gallery is conveniently situated on Gavan Street, opposite Bright’s Alpine Shire Visitor Centre and the Bright Brewery, and beside the Coach House Inn. Alpine Light Gallery exhibits and sells the most stunning scenes from Bright and the Alpine Shire, as well as scenes from afar. Artwork on the walls is regularly changed so every time you visit, it will be a fresh experience with more…

Nightingale Bros Alpine Produce

Nightingale Bros have been growing and selling apples since 1954. The orchards are renowned for growing fresh crisp apples which are full of flavor. They grow all the favorites like Pink Lady, Royal Gala and Granny Smith, as well as various other varieties. Though they are best known for their apples, they also grow three varieties of chestnuts and hazelnuts. All their nuts are grown on farms and are available seasonally. Their produce store, located at the Wandiligong orchard, is…

Nourish Wholefoods

Located in the heart of Mount Beauty, Nourish Wholefoods is your go-to destination for organic, healthy, and packaging-free wholefoods and snacks. Whether you’re a local or just passing through, Nourish Wholefoods offer a curated selection of fresh produce, specialty items, and nourishing treats you won’t find in mainstream supermarkets. Enjoy barista-crafted coffee, herbal teas, and alternative beverages – perfect to sip in-store or take on your next adventure. Discover their range of organic fruits and vegetables, sourced with care to…

Espire Clothing

Espire Clothing is a small clothing label that was born in Bright. They offer a made in store experience where tourists can step into their store and design their own garments- from hoodies to tee shirts. They have an open set-up meaning that tourists can see as their garment is made in front of them, allowing them to take home a garment they seen being made in Bright. Each Hoodie has billions of possible colour combinations allowing for a very…

Pepo Farms

Experience the goodness within Pepo Farms. Enter through the gorgeous garden flower boxes on your way to Pepo Farms Tasting room. Taste paddock to plate treats including their famous chocolate coated hazelnuts or chocolate turmeric walnuts; there’s something for the whole family. Fancy something more refined? Their salt brined pumpkin seeds will tantalise your tastebuds, perfect with local cheese, wine, and beer. See the artisan food process in action with their Chocolate panner and Traditional oil mill. Taste their smooth…

Myrtleford Cycle Centre

Located on the marvellous Murray to Mountains Rail Trail in North East Victoria, Myrtleford Cycle Centre is a family-owned and operated, full-service bicycle shop. Stop by for professional repairs, parts and accessories, hire bikes, cycle tours and more. The hire bike fleet comprises a large selection of comfortable regular pedal or electric bikes, perfect for exploring the Rail Trail. For children, there are smaller regular bikes as well as a bike trailer, tag-a-long bikes and baby seats. There is also…

Rocky Valley Cafe

Enjoy a coffee, breakfast or lunch in the unique garden setting. There is no better place to relax after a long ride or while having your bike serviced. Offering something special everyday, you’ll find their everyday classics on Monday and Tuesday, full lunch menu from Wednesday to Sunday and cooked breakfasts Friday to Sunday. Open seven days a week we are sure you will find a treat you will enjoy. Offering the best coffee in town and friendly service, they…

Hoys Dinner Plain Ski Shop

Hoys Dinner Plain Ski Shop is superbly located in the very center of the village on the main roundabout. They offer Hoys’ legendary equipment and service, catering for all of your rental needs with the latest range of skis and boards. Hoys also hire cross country skis and snowshoes. Hoys have all the snow gear you’ll need for your snow play day including quality colourful and waterproof clothing, snow boots and toboggans. All gear is interchangeable at any of their…

Bright Massage on site service at Odd Frog.

WELLNESS

WE'LL HELP YOU RELAX

Let's massage out your tensions, soak off your stresses and smooth daily-grind doldrums away. You're on holiday.

Farmers market

MARKETS

FRESH PRODUCE & ARTISAN WARES

Harrietville Bush Market

SCENIC LOOKOUTS

FEEL ON TOP OF THE WORLD

From sheer granite cliffs to snow-capped peaks, waterfalls, rivers and valley vistas, the hills of the High Country are waiting for you.

Mother and baby enjoy the views from Huggins Lookout