BOUTIQUE STORES

PLACES TO SHOP

The vast majority of stores in Bright & Surrounds are to be found in the two largest towns of Bright and Myrtleford, with shops lining the main streets in both town centres. Here you'll find just about everything imaginable, including homewares, clothing, jewelry, antiques, op shops, bookstores, outdoor and adventure gear and bike shops. Mount Beauty's quaint town centre and Tawonga South, while smaller than Bright and Myrtleford, also have a number of lovely stores that make them worth the scenic drive over the gap, including designer clothing, outdoor wear and snow gear.

If you are looking for a special gift (or voucher), we have a list of ideas that will be provide the perfect present for any occasation.

Espire Clothing

Espire Clothing is a small clothing label that was born in Bright. They offer a made in store experience where tourists can step into their store and design their own garments- from hoodies to tee shirts. They have an open…

Gather and Harvest

Gather and Harvest hand crafts a range of luxury candles, soaps, lip balms, bath bombs and diffusers in its studio in the pristine Victorian High Country. Gather and Harvest’s soy candles are poured into recycled glass bottles, that have been…

Be Someone’s Rock

At Be Someone’s Rock you will discover a sanctuary of magic and calm. A beautiful selection of fabulous crystals, silver jewellery, tarot and oracle decks, and spiritual treasures are on offer. You can also book a psychic reading, or enjoy…

North East Wine – Bar and Bottle Shop

Right in the centre of Bright, North East Wine celebrates the best of the region and has proudly taken home the Silver award for New Tourism Business at the 2025 Victorian Tourism Awards. This boutique bar and bottle shop champions…

Pepo Farms

Experience the goodness within Pepo Farms. Enter through the gorgeous garden flower boxes on your way to Pepo Farms Tasting room. Taste paddock to plate treats including their famous chocolate coated hazelnuts or chocolate turmeric walnuts; there’s something for the…

All Terrain Cycles – Bright

Located in the heart of Bright, All Terrain Cycles is only minutes from the mountain bike trails, rail trail and mountain road climbs. This premium store offers bike hire, tours, skills coaching, retail sales, local riding knowledge and expert advice.…

Billy Button Cellar Door Bright

The Billy Button name belongs to the native yellow flowers that colour the mountain tops of the Alpine Valleys. Known for the classic wine styles, but also consistently pushing the boundaries with tiny parcels of alternative varietals, Billy Button dares…

Nightingale Bros Alpine Produce

Nightingale Bros have been growing and selling apples since 1954. The orchards are renowned for growing fresh crisp apples which are full of flavor. They grow all the favorites like Pink Lady, Royal Gala and Granny Smith, as well as…

Rocky Valley Cafe

Enjoy a coffee, breakfast or lunch in the unique garden setting. There is no better place to relax after a long ride or while having your bike serviced. Offering something special everyday, you’ll find their everyday classics on Monday and…