WHEN TO VISIT
It's immensely grounding to experience four distinct seasons, to watch the subtle changes of the earth as she moves from warmth to frost; to see rampaging rivers slow to a gentle meander; to observe birds nesting, dormant trees awakening; and to feel the changing breeze up and down the valleys. From the alpine peaks to the fertile valleys of the High Country, Bright and its surrounding towns of Myrtleford, Mount Beauty and Harrietville bear witness to this magic as the seasons unfold. And you can too. So when should you visit? The answer is anytime; just make sure you come back to experience it all: our Springs, Summers, Autumns and Winters.
SPRING
This is the time of year when the grand avenues of trees begin to awaken from hibernation. The streets of our towns fill with blooms and birdsong fills the air. For visitors in September, you still have a chance to experience the snow of the alpine peaks, while taking advantage of the warming sun to enjoy day hikes and outdoor dining in the valley. As the snow melts, road cyclists return to the famed mountain climbs and by the end of Spring, the rivers are just warm enough to swim in. Festivals and events begin to increase as we head toward our summer holiday peak.
SUMMER
Where warm sunny days turn into refreshingly cool nights, and wonderfully lethargic weekends disappear with picnics by the riverside. There's swimming and fishing, markets and cellar doors, mountain biking and breweries. From Boxing Day through to the end of January, the towns are bursting at the seams with crowds of excitement. As summer moves to its peak, the high alpine meadows erupt in rare and wonderous wildflowers. The shady valleys below are vibrant with festivals, markets and events; local farms overflow with fresh produce, and happiness hangs thick in the air.
AUTUMN
March brings with it the first signs of Autumn, with the grasses in the meadows left dry by the heat of summer. The air is cool, but the warmth of the sun is perfect for outdoor adventures. Cycling, hiking, and the last brave swimmers descend like moths to a flame at Easter, and fill the bars and breweries late into the evening. Colder nights whisper to the trees that its time to rest, and by late April, the towns are painted with rich and dazzling Autumnal hues to rival the best of Europe. The Autumn harvest is in and the smell of roasted chestnuts fills the air. Any local will tell you, it's our favourite time of year.
WINTER
As winter rolls in, snow falls on the high peaks surrounding Bright, chilling the air. Come July, children play on the toboggan slopes of Dinner Plain and Mount Buffalo; snowboarders and skiers hit the slopes of Falls Creek and Mount Hotham; snowmen, snow-women and snow-bunnies colonise the mountaintops. At dusk, it's time for red wine, stout, glühwein and comfort food by the fire. The crowds disperse come August, but the snow remains. The rivers run high and the trout are breeding. By August's end, bluebird skies herald the coming of Spring, and with a smile, it's time to do it all again.
SEEING IS BELIEVING
THINGS TO DO ANYTIME OF YEAR
No matter when you visit, there's always something to do. While summer is the peak of activity, winter is no time for hibernating. The boutique stores, eateries and markets of Bright and its surrounding towns of Myrtleford, Mount Beauty and Harrietville are open all year. The mountain bike parks in Bright and Mount Beauty remain open in winter. And river walks and lookouts are there for the taking. Looking for inspiration?
LOOKOUTS
THE VIEWS ARE BETTER UP HIGH
Lush green valleys and an alpine horizon as far as the eye can see. Here's where to find our greatest views.
STAY WITH US
YOUR ACCOMMODATION AWAITS
Whether it’s a country cottage or grand holiday house with mountain views, motel, family cabin or campsite, we've got a place waiting for you.
UPCOMING EVENTS
Myrtleford Farmers Market
The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed…
Feathertop Women’s Wellness Retreat
Nestled in the heart of Victoria’s High Country, just 10 minutes from Bright, Feathertop Private Estate offers a serene and inspiring setting for your private wellness retreat. Surrounded by rolling vineyards and panoramic views of Mount Buffalo, the Tuscan-inspired estate…
Gravity Jam – Mystic Bike Park
Get ready for a mountain bike weekend with a difference. Gravity Jam lands at Mystic with bigger racing, more riding, live entertainment and an atmosphere that’s as much about hanging out with mates as it is about chasing the fastest…
Mount Bogong Conquestathon
Conquer Mount Bogong and feel like you are on top of the world. The Conquestathon takes you on an organised single day 21 kilometre return trek to the summit of Victoria’s highest mountain, Mt Bogong (1986 metres). Walk it or…
Snow Dogs Photography by Puppy Tales
Ever dreamed of sharing a snow-filled adventure with your dog? Snow Dogs Photography by Puppy Tales brings that bucket-list moment to life in the breathtaking alpine village of Dinner Plain. Dog parents discover joyful play in soft snow, peaceful sunrise…
Bright Rotary Spring Markets
The Bright Rotary Market hosts up to 100 stalls, with something for everyone. Expect food and drink vendors, homemade items, craft, skincare, clothing, and plenty more together with entertainment and such a festive atmosphere. It is a must-do on this…
Ovens River Trail parkrun
A free, fun and friendly weekly 5 kilometre community event. Walk, jog, run, volunteer or spectate – it’s up to you. Every Saturday (except when rarely cancelled), also special events possibly on Christmas Day and/or New Year’s Day. Please register…
Mount Beauty Market
Welcome to the Mount Beauty Market – one of Victoria’s oldest and much loved community markets. Since 1979, the market has brought together locals, visitors and small businesses in the heart of the Upper Kiewa Valley. Bursting with colour, creativity…
Bogong to Hotham – The Rooftop Run
A classic mountain ultra trail running race by Trailsplus across the rooftop of Victoria’s High Country. The iconic Bogong to Hotham (B2H) Rooftop Run enjoyed a successful return in 2024 for its 33rd running, back to a grass roots format…