ABOUT BRIGHT
The riverside town of Bright, located in the foothills of the Australian Alps, is renowned for its picture-perfect tree-lined streets, mountain views, local food and wine, boutique stores, markets, and outdoor adventures such as hiking, cycling and paragliding. All this, within close proximity to Victoria's alpine ski resorts, has firmly established Bright as one of Australia's most popular tourists destinations.
THE TOWN
Bright has changed dramatically since the gold mining days of the mid-1800s, when thousands seeking their fortune survived in shanties along our creeks and rivers. Now, reclaimed by nature, you can see remnants of this distant past as you walk the scenic trails surrounding the town. These days, Bright is a much loved escape full of vibrant eateries, boutique stores and markets, craft brews and local wine, set to a backdrop of mountain views where endless adventures await. With a wide-range of accommodation, and just over three hours from Melbourne along one of Australia's most scenic drives – the Great Alpine Road – you'll soon discover that one trip to Bright & Surrounds isn't enough.
THE SURROUNDS
Bright may be the popular place you know by name, but it's only a small part of the stunning region of Bright & Surrounds – an area of fertile valleys carved between alpine mountains by three rivers: the Ovens, Kiewa and Buckland. Cross the hills to Mount Beauty for dramatic views of Victoria's highest mountain; escape to the tranquility of Harrietville at the foot of Mount Feathertop; discover hidden mosaics in Myrtleford or drive Australia's highest sealed road to the alpine village of Dinner Plain. Get ready to pull up a chair at one of our region's country pubs, breweries and wineries, enjoy a bushwalk or go for a swim in our lakes and rivers, and get to know the places that make up our beautiful Surrounds.
EXPERIENCES YOU'LL LOVE
Bright Rotary Easter Market
Come along to this family friendly event held at Howitt Park. These monster markets offer something for everyone; local food vendors, homemade items, craft, skincare, clothing, and plenty more. This event is free for all to attend.
Mt Beauty Twilight Market
Hydro Park will transform into a vibrant evening celebration where culinary excellence meets artistic expression. Wander through the curated collection of food vendors serving up everything from sizzling street food to gourmet bites, browse unique handcrafted pieces from talented local artists and artisans, and lose yourself in live performances from homegrown musicians, singers and entertainers…
2026 Wandiligong Nut Festival
The big weekend in the littlest valley. Wandiligong Nut Festival celebrates the local growers, the end of harvest and the fabulous varieties of nuts and other fresh produce available in this cool climate region during Autumn. The only nut festival of its kind in Australia. Nestled among heritage trees and gums with Morses Creek flowing…
Bright’s International Women’s Day Lunch
Come along to Bright Brewery for a beautiful lunch to celebrate International Women’s Day 2026 and for the launch of their new, female-led beer – Fred’s Trail Blazer Aperol Spritz Gose. Created and brewed by the women of Bright Brewery – led by brewer Madi Bruce – Fred’s is named in honour of Bright Brewery’s…
Myrtleford Bush Market
A family-friendly annual Bush Market with endless stalls – fresh produce, art crafts, clothing, candles giftware, outdoor furniture and gardening equipment, plants, socks and jocks, clothing accessories, hats, sunglasses, live entertainment, food court and great coffee. Local artist provide entertainment in a casual environment and free balloon creations for the little ones. Offering lots of…
Mount Beauty Market
Welcome to the Mount Beauty Market – one of Victoria’s oldest and much loved community markets. Since 1979, the market has brought together locals, visitors and small businesses in the heart of the Upper Kiewa Valley. Bursting with colour, creativity and community spirit, it’s a place to shop, eat, listen to live music and soak…
OUR STORY
THE THINGS THAT HAVE SHAPED US
Delve into our past to discover how the towns of Bright & Surrounds came to be here among the rugged mountain ranges of the Australian Alps.
HISTORIC HUTS
DISCOVER OUR HIGH COUNTRY HUTS
Dotted throughout the wild Australian Alps are historic huts with a story to tell. Here’s how you can find them.