ABOUT BRIGHT
The riverside town of Bright, located in the foothills of the Australian Alps, is renowned for its picture-perfect tree-lined streets, mountain views, local food and wine, boutique stores, markets, and outdoor adventures such as hiking, cycling and paragliding. All this, within close proximity to Victoria's alpine ski resorts, has firmly established Bright as one of Australia's most popular tourists destinations.
THE TOWN
Bright has changed dramatically since the gold mining days of the mid-1800s, when thousands seeking their fortune survived in shanties along our creeks and rivers. Now, reclaimed by nature, you can see remnants of this distant past as you walk the scenic trails surrounding the town. These days, Bright is a much loved escape full of vibrant eateries, boutique stores and markets, craft brews and local wine, set to a backdrop of mountain views where endless adventures await. With a wide-range of accommodation, and just over three hours from Melbourne along one of Australia's most scenic drives – the Great Alpine Road – you'll soon discover that one trip to Bright & Surrounds isn't enough.
THE SURROUNDS
Bright may be the popular place you know by name, but it's only a small part of the stunning region of Bright & Surrounds – an area of fertile valleys carved between alpine mountains by three rivers: the Ovens, Kiewa and Buckland. Cross the hills to Mount Beauty for dramatic views of Victoria's highest mountain; escape to the tranquility of Harrietville at the foot of Mount Feathertop; discover hidden mosaics in Myrtleford or drive Australia's highest sealed road to the alpine village of Dinner Plain. Get ready to pull up a chair at one of our region's country pubs, breweries and wineries, enjoy a bushwalk or go for a swim in our lakes and rivers, and get to know the places that make up our beautiful Surrounds.
EXPERIENCES YOU'LL LOVE
North East Wine – Bar and Bottle Shop
Bar and Bottle Shop stocking local wine and beer located in Bright. A curated and ever changing selection of wine, beer and spirits produced in North East Victoria (Alpine Valleys, Beechworth, Rutherglen, King Valley, Mansfield and Strathbogie Ranges).
Bright Twilight Tastings
Local Food Delights: Savor the culinary wonders crafted by Bright and Surrounds talented chefs, featuring an array of locally sourced ingredients bursting with freshness and flavour. From artisanal cheeses to gourmet delights, there’s something to satisfy every palate. Wine Tastings: Embark on a journey through the region’s finest vineyards with exclusive wine tastings. Indulge in…
Myrtleford Show
The Myrtleford and District Agricultural and Pastoral Society Show is a family fun event that is a true agricultural show with lots to see and do. The show is all about having fun and getting to see all the attractions. There is many free events and on going attractions during the day. The show has…
Freeburgh Bush Market
Just 10 minutes from Bright along the Great Alpine Road toward Harrietville, is the eclectic Freeburgh Bush Market held each Autumn on the lovely grounds of the Freeburgh Community Hall. Browse new clothing and jewellry as well as a range of second-hand wares as part of the car-boot sale. Always popular is the Sausage Sizzle…
Rich Glen Bright – Provedore, Skin and Beauty
Located in the heart of Bright, step into Rich Glen Provedore, experience a tasting of regional produce and explore artisan olive oils, dressings, condiments, wines, cheese and gin. Rich Glen Skin & Beauty is also located next door from the Provedore, a boutique store offering a curated selection of natural skincare, beauty, wellness, and artisan…
Myrtleford Bush Market
A family-friendly annual Bush Market with endless stalls – fresh produce, art crafts, clothing, candles giftware, outdoor furniture and gardening equipment, plants, socks and jocks, clothing accessories, hats, sunglasses, live entertainment, food court and great coffee. Local artist provide entertainment in a casual environment and free balloon creations for the little ones. Offering lots of…
OUR STORY
THE THINGS THAT HAVE SHAPED US
Delve into our past to discover how the towns of Bright & Surrounds came to be here among the rugged mountain ranges of the Australian Alps.
HISTORIC HUTS
DISCOVER OUR HIGH COUNTRY HUTS
Dotted throughout the wild Australian Alps are historic huts with a story to tell. Here’s how you can find them.