ABOUT BRIGHT
The riverside town of Bright, located in the foothills of the Australian Alps, is renowned for its picture-perfect tree-lined streets, mountain views, local food and wine, boutique stores, markets, and outdoor adventures such as hiking, cycling and paragliding. All this, within close proximity to Victoria's alpine ski resorts, has firmly established Bright as one of Australia's most popular tourists destinations.
THE TOWN
Bright has changed dramatically since the gold mining days of the mid-1800s, when thousands seeking their fortune survived in shanties along our creeks and rivers. Now, reclaimed by nature, you can see remnants of this distant past as you walk the scenic trails surrounding the town. These days, Bright is a much loved escape full of vibrant eateries, boutique stores and markets, craft brews and local wine, set to a backdrop of mountain views where endless adventures await. With a wide-range of accommodation, and just over three hours from Melbourne along one of Australia's most scenic drives – the Great Alpine Road – you'll soon discover that one trip to Bright & Surrounds isn't enough.
THE SURROUNDS
Bright may be the popular place you know by name, but it's only a small part of the stunning region of Bright & Surrounds – an area of fertile valleys carved between alpine mountains by three rivers: the Ovens, Kiewa and Buckland. Cross the hills to Mount Beauty for dramatic views of Victoria's highest mountain; escape to the tranquility of Harrietville at the foot of Mount Feathertop; discover hidden mosaics in Myrtleford or drive Australia's highest sealed road to the alpine village of Dinner Plain. Get ready to pull up a chair at one of our region's country pubs, breweries and wineries, enjoy a bushwalk or go for a swim in our lakes and rivers, and get to know the places that make up our beautiful Surrounds.
EXPERIENCES YOU'LL LOVE
Quaff Wine Bar
Situated right in the heart of Mount Beauty, Quaff Wine Bar is all about the fantastic local wines that make this area special. They’re here to keep it simple – showcasing awesome wines and creating a laid-back hangout for both…
Red Ramia Trading
Red Ramia Trading is an enormous globe-trotter’s emporium from fishing floats and hand painted tiles to larger than life gorillas. There is certainly more to see than the front entrance suggests. Take a trip through Japan, Morocco and India as…
Tomahawks
Think L.A food truck inspired share plates and quality cocktails in the beautiful township of Bright. Tomahawks is an American style bar/diner earns it’s place as the buzz of Bright.
Espire Clothing
Espire Clothing is a small clothing label that was born in Bright. They offer a made in store experience where tourists can step into their store and design their own garments- from hoodies to tee shirts. They have an open…
Bright Twilight Tastings
Savor the culinary wonders crafted by Bright and Surrounds talented chefs, featuring an array of locally sourced ingredients bursting with freshness and flavour. From artisanal cheeses to gourmet delights, there’s something to satisfy every palate. Embark on a journey through…
Sew Bright Alpine Quilting
Sew Bright Alpine Quilting is a specialty retail shop perfectly situated at the top end of Ireland Street, right in the heart of Bright’s main shopping precinct. Step inside and discover an ever-evolving collection of high-quality cotton fabrics. The shop…
The Star Hotel
Welcome to the Star Hotel, located in central Bright, they offer a great place to enjoy a drink with friends, a good hearty pub meal with plenty of entertainment provided by Fox Sports on all televisions. As well as full…
Myrtleford Show
The Myrtleford and District Agricultural and Pastoral Society Show is a family fun event that is a true agricultural show with lots to see and do. The show is all about having fun and getting to see all the attractions.…
Hotel High Plains
Conveniently located just 10 minutes from Hotham Alpine Resort and Hotham Airport, Hotel High Plains is your premier, year round host, in the spectacular and unique Alpine Village of Dinner Plain. Their in-house Cobungra Bar and Stone’s Throw Restaurant provide…
OUR STORY
THE THINGS THAT HAVE SHAPED US
Delve into our past to discover how the towns of Bright & Surrounds came to be here among the rugged mountain ranges of the Australian Alps.
HISTORIC HUTS
DISCOVER OUR HIGH COUNTRY HUTS
Dotted throughout the wild Australian Alps are historic huts with a story to tell. Here’s how you can find them.