ABOUT BRIGHT
The riverside town of Bright, located in the foothills of the Australian Alps, is renowned for its picture-perfect tree-lined streets, mountain views, local food and wine, boutique stores, markets, and outdoor adventures such as hiking, cycling and paragliding. All this, within close proximity to Victoria's alpine ski resorts, has firmly established Bright as one of Australia's most popular tourists destinations.
THE TOWN
Bright has changed dramatically since the gold mining days of the mid-1800s, when thousands seeking their fortune survived in shanties along our creeks and rivers. Now, reclaimed by nature, you can see remnants of this distant past as you walk the scenic trails surrounding the town. These days, Bright is a much loved escape full of vibrant eateries, boutique stores and markets, craft brews and local wine, set to a backdrop of mountain views where endless adventures await. With a wide-range of accommodation, and just over three hours from Melbourne along one of Australia's most scenic drives – the Great Alpine Road – you'll soon discover that one trip to Bright & Surrounds isn't enough.
THE SURROUNDS
Bright may be the popular place you know by name, but it's only a small part of the stunning region of Bright & Surrounds – an area of fertile valleys carved between alpine mountains by three rivers: the Ovens, Kiewa and Buckland. Cross the hills to Mount Beauty for dramatic views of Victoria's highest mountain; escape to the tranquility of Harrietville at the foot of Mount Feathertop; discover hidden mosaics in Myrtleford or drive Australia's highest sealed road to the alpine village of Dinner Plain. Get ready to pull up a chair at one of our region's country pubs, breweries and wineries, enjoy a bushwalk or go for a swim in our lakes and rivers, and get to know the places that make up our beautiful Surrounds.
EXPERIENCES YOU'LL LOVE
Gapsted Estate Summer Long Lunch
Celebrate the change of season at Gapsted Estate with the Summer Long Lunch. Canapes and welcome bubbles will be followed by a four-course meal designed by Head Chef Leon, each dish expertly paired to Gapsted Estate wines. Their passionate winemaking team will guide you through each pairing, sharing their insights and the story behind every…
Summer Tunes, Picnic Vibes
Enjoy a perfect afternoon of live music, hand crafted wines and unbeatable views at Ringer Reef. This Summer, Ringer Reef is showcasing the talents of Victorian musicians, the perfect accompaniment to the best that the High Country has to offer. They have a great range of wine, beer (including zero alcohol), cider and soft drink…
Espire Clothing
Espire Clothing is a small clothing label that was born in Bright. They offer a made in store experience where tourists can step into their store and design their own garments- from hoodies to tee shirts. They have an open set-up meaning that tourists can see as their garment is made in front of them,…
Feathertop Winery
Come and discover your new favourite drop at Feathertop Winery, a hidden gem nestled in Victoria’s stunning Alpine Valleys wine region. For over 30 years, this family-owned vineyard has lovingly hand-planted and nurtured 22 diverse varietals-producing wines that truly capture the unique character of the cool-climate terroir. Set against the breathtaking backdrop of Mount Buffalo,…
La Cigale
La Cigale is a French inspired place in Bright where you can enjoy life through food, cheese, wine, beautiful local products and more. It’s a gourmet food corner to meet with friends for a light lunch or afternoon wine and cheese platter.
Lucy Jane Ceramics Studio
Lucy Jane Ceramics is a contemporary ceramic studio located in Porepunkah, next door to Bright in Victoria’s High Country. Lucy works primarily on the potter’s wheel, producing a diverse range of ceramics including elegant tableware, as well as lighting and bespoke interior pieces. She’s passionate about creating handcrafted pieces that balance function, form and timeless…
OUR STORY
THE THINGS THAT HAVE SHAPED US
Delve into our past to discover how the towns of Bright & Surrounds came to be here among the rugged mountain ranges of the Australian Alps.
HISTORIC HUTS
DISCOVER OUR HIGH COUNTRY HUTS
Dotted throughout the wild Australian Alps are historic huts with a story to tell. Here’s how you can find them.