RESTAURANTS & CAFES

PLACES TO EAT IN BRIGHT

Rollasons Falls

The Rollasons Falls Picnic Area marks the beginning of the Rollasons Falls Track and provides the perfect starting or finishing point for your trek up to the falls. Rollasons Falls Track is a short 3 kilometre return track consisting of upper and lower viewing points of the falls. Starting at the Rollasons Falls Picnic Area, the well-formed track winds its way down to a t-intersection; heading left to the upper falls and right to the lower falls. Facilities: Tables, toilets…

Espire Clothing

Espire Clothing is a small clothing label that was born in Bright. They offer a made in store experience where tourists can step into their store and design their own garments- from hoodies to tee shirts. They have an open set-up meaning that tourists can see as their garment is made in front of them, allowing them to take home a garment they seen being made in Bright. Each Hoodie has billions of possible colour combinations allowing for a very…

Panoramia Villas

Panoramia Villas is located only four kilometres off the Great Alpine Road in Myrtleford. Spend your special occasion in ultimate luxury and relaxation and wake up to full panoramic views of the Ovens Valley. Each of the villas offers luxury accommodation with exquisitely furnished interiors. Features and facilities include king-sized bedrooms (king beds or king singles) with private bath tub in the one bedroom villas and private en-suites in the two bedroom villas, a spacious living area with floor to…

Mr Smith

Mr. Smith, is the latest designer level property, a brand-new designer penthouse sleeping six guests in stylish surrounds. This ultimate holiday escape features stunning fixtures and finishes and is spread over two luxurious levels, providing you with a truly unique experience. Whilst it showcases all the necessities that a home away from home would, Mr Smith will take you away from the standard “home away from home” feeling and send you into indulgent luxury. The upstairs of the home features…

Hoys Dinner Plain Ski Shop

Hoys Dinner Plain Ski Shop is superbly located in the very center of the village on the main roundabout. They offer Hoys’ legendary equipment and service, catering for all of your rental needs with the latest range of skis and boards. Hoys also hire cross country skis and snowshoes. Hoys have all the snow gear you’ll need for your snow play day including quality colourful and waterproof clothing, snow boots and toboggans. All gear is interchangeable at any of their…

Myrtleford Farmers Market

The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back into regional Victorian communities. Each month the market has a theme aligned with the true seasonality of the region’s produce. Visitors truly connect with the…

Bright Winter Festival 2026

Nestled in the heart of Victoria’s High Country, the picturesque town of Bright comes alive in winter with the return of the Bright Winter Festival. Surrounded by alpine landscapes and set along the beautiful Ovens River, Bright offers the perfect backdrop to celebrate the magic of the cooler months. Across the festival, visitors are invited to experience the warmth and charm of this vibrant town through a series of events designed for all ages. The much-loved Winter in the Village…

Huggins Lookout Walk

Making Spirits Bright

Making Spirits Bright is a magical year-round Christmas shopping experience in regional Victoria, offering visitors an immersive festive experience unlike anywhere else in Australia. Step inside and discover beautifully curated themed Christmas trees, enchanting village displays, collectible ornaments, and ever-changing seasonal showcases designed to delight all ages. Every corner is thoughtfully styled to inspire wonder, nostalgia and celebration, making it a must-visit stop for families, couples, tour groups and Christmas lovers alike. More than a retail store, Making Spirits Bright…

BREWERIES & DISTILLERIES

TRY OUR AWARD-WINNING BEVERAGES

A visit to Bright & Surrounds isn't complete without a taste of our local craft brews, fragrant gin, apples cider or moonshine.

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FarmGate_Nightingales_Bright

FARM GATES

PRODUCE RIGHT FROM THE SOURCE

Out here, we know where our food comes from. Want to know where the locals source the best fresh produce?

CELLAR DOORS

TRY OUR AWARD-WINNING WINES

Crisp cool nights and warm summer days make the Alpine Valley one of the country's most delightful boutique wine regions.

Spring Tunes, Picnic Vibes at Ringer Reef
Farmers market

MARKETS

FRESH PRODUCE & ARTISAN WARES

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