RESTAURANTS & CAFES
PLACES TO EAT IN BRIGHT
Rollasons Falls
The Rollasons Falls Picnic Area marks the beginning of the Rollasons Falls Track and provides the perfect starting or finishing point for your trek up to the falls. Rollasons Falls Track is a short 3 kilometre return track consisting of upper and lower viewing points of the falls. Starting at the Rollasons Falls Picnic Area, the well-formed track winds its way down to a t-intersection; heading left to the upper falls and right to the lower falls. Facilities: Tables, toilets…
Espire Clothing
Espire Clothing is a small clothing label that was born in Bright. They offer a made in store experience where tourists can step into their store and design their own garments- from hoodies to tee shirts. They have an open set-up meaning that tourists can see as their garment is made in front of them, allowing them to take home a garment they seen being made in Bright. Each Hoodie has billions of possible colour combinations allowing for a very…
Hoys Dinner Plain Ski Shop
Hoys Dinner Plain Ski Shop is superbly located in the very center of the village on the main roundabout. They offer Hoys’ legendary equipment and service, catering for all of your rental needs with the latest range of skis and boards. Hoys also hire cross country skis and snowshoes. Hoys have all the snow gear you’ll need for your snow play day including quality colourful and waterproof clothing, snow boots and toboggans. All gear is interchangeable at any of their…
Myrtleford Farmers Market
The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back into regional Victorian communities. Each month the market has a theme aligned with the true seasonality of the region’s produce. Visitors truly connect with the…
Bright Winter Festival 2026
Nestled in the heart of Victoria’s High Country, the picturesque town of Bright comes alive in winter with the return of the Bright Winter Festival. Surrounded by alpine landscapes and set along the beautiful Ovens River, Bright offers the perfect backdrop to celebrate the magic of the cooler months. Across the festival, visitors are invited to experience the warmth and charm of this vibrant town through a series of events designed for all ages. The much-loved Winter in the Village…
Making Spirits Bright
Making Spirits Bright is a magical year-round Christmas shopping experience in regional Victoria, offering visitors an immersive festive experience unlike anywhere else in Australia. Step inside and discover beautifully curated themed Christmas trees, enchanting village displays, collectible ornaments, and ever-changing seasonal showcases designed to delight all ages. Every corner is thoughtfully styled to inspire wonder, nostalgia and celebration, making it a must-visit stop for families, couples, tour groups and Christmas lovers alike. More than a retail store, Making Spirits Bright…
BREWERIES & DISTILLERIES
TRY OUR AWARD-WINNING BEVERAGES
A visit to Bright & Surrounds isn't complete without a taste of our local craft brews, fragrant gin, apples cider or moonshine.
FARM GATES
PRODUCE RIGHT FROM THE SOURCE
Out here, we know where our food comes from. Want to know where the locals source the best fresh produce?
CELLAR DOORS
TRY OUR AWARD-WINNING WINES
Crisp cool nights and warm summer days make the Alpine Valley one of the country's most delightful boutique wine regions.
MARKETS
FRESH PRODUCE & ARTISAN WARES