BOUTIQUE STORES

PLACES TO SHOP

The vast majority of stores in Bright & Surrounds are to be found in the two largest towns of Bright and Myrtleford, with shops lining the main streets in both town centres. Here you'll find just about everything imaginable, including homewares, clothing, jewelry, antiques, op shops, bookstores, outdoor and adventure gear and bike shops. Mount Beauty's quaint town centre and Tawonga South, while smaller than Bright and Myrtleford, also have a number of lovely stores that make them worth the scenic drive over the gap, including designer clothing, outdoor wear and snow gear.

If you are looking for a special gift (or voucher), we have a list of ideas that will be provide the perfect present for any occasation.

Ray’s Ski Shop

If you are heading to the snow this winter, grab everything you need at Ray’s Ski Shop. Pick up your lift tickets, ski and board hire, chains, and snow gear at Ray’s on the way through to Falls Creek or…

Billy Button Cellar Door Bright

The Billy Button name belongs to the native yellow flowers that colour the mountain tops of the Alpine Valleys. Known for the classic wine styles, but also consistently pushing the boundaries with tiny parcels of alternative varietals, Billy Button dares…

Sew Bright Alpine Quilting

Sew Bright Alpine Quilting is a specialty retail shop perfectly situated at the top end of Ireland Street, right in the heart of Bright’s main shopping precinct. Step inside and discover an ever-evolving collection of high-quality cotton fabrics. The shop…

Espire Clothing

Espire Clothing is a small clothing label that was born in Bright. They offer a made in store experience where tourists can step into their store and design their own garments- from hoodies to tee shirts. They have an open…

Rich Glen Bright – Provedore, Skin and Beauty

Located in the heart of Bright, step into Rich Glen Provedore, experience a tasting of regional produce and explore artisan olive oils, dressings, condiments, wines, cheese and gin. Rich Glen Skin and Beauty is also located next door from the…

Making Spirits Bright

Making Spirits Bright is a magical year-round Christmas shopping experience in regional Victoria, offering visitors an immersive festive experience unlike anywhere else in Australia. Step inside and discover beautifully curated themed Christmas trees, enchanting village displays, collectible ornaments, and ever-changing…

Bang Toy Shop

Bang Toy Shop is a vibrant independent toy store located in the heart of Bright, Victoria, specialising in educational, creative and imaginative play for children of all ages. Carefully curated with a focus on quality, learning and fun, BANG Toy…

North East Wine – Bar and Bottle Shop

Right in the centre of Bright, North East Wine celebrates the best of the region and has proudly taken home the Silver award for New Tourism Business at the 2025 Victorian Tourism Awards. This boutique bar and bottle shop champions…

Myrtleford Cycle Centre

Located on the marvellous Murray to Mountains Rail Trail in North East Victoria, Myrtleford Cycle Centre is a family-owned and operated, full-service bicycle shop. Stop by for professional repairs, parts and accessories, hire bikes, cycle tours and more. The hire…