BOUTIQUE STORES

PLACES TO SHOP

The vast majority of stores in Bright & Surrounds are to be found in the two largest towns of Bright and Myrtleford, with shops lining the main streets in both town centres. Here you'll find just about everything imaginable, including homewares, clothing, jewelry, antiques, op shops, bookstores, outdoor and adventure gear and bike shops. Mount Beauty's quaint town centre and Tawonga South, while smaller than Bright and Myrtleford, also have a number of lovely stores that make them worth the scenic drive over the gap, including designer clothing, outdoor wear and snow gear.

If you are looking for a special gift (or voucher), we have a list of ideas that will be provide the perfect present for any occasation.

Espire Clothing

Espire Clothing is a small clothing label that was born in Bright. They offer a made in store experience where tourists can step into their store and design their own garments- from hoodies to tee shirts. They have an open set-up meaning that tourists can see as their garment is made in front of them, allowing them to take home a garment they seen being made in Bright. Each Hoodie has billions of possible colour combinations allowing for a very…

Rocky Valley Cafe

Enjoy a coffee, breakfast or lunch in the unique garden setting. There is no better place to relax after a long ride or while having your bike serviced. Offering something special everyday, you’ll find their everyday classics on Monday and Tuesday, full lunch menu from Wednesday to Sunday and cooked breakfasts Friday to Sunday. Open seven days a week we are sure you will find a treat you will enjoy. Offering the best coffee in town and friendly service, they…

Nourish Wholefoods

Located in the heart of Mount Beauty, Nourish Wholefoods is your go-to destination for organic, healthy, and packaging-free wholefoods and snacks. Whether you’re a local or just passing through, Nourish Wholefoods offer a curated selection of fresh produce, specialty items, and nourishing treats you won’t find in mainstream supermarkets. Enjoy barista-crafted coffee, herbal teas, and alternative beverages – perfect to sip in-store or take on your next adventure. Discover their range of organic fruits and vegetables, sourced with care to…

All Terrain Cycles – Bright

Located in the heart of Bright, All Terrain Cycles is only minutes from the mountain bike trails, rail trail and mountain road climbs. This premium store offers bike hire, tours, skills coaching, retail sales, local riding knowledge and expert advice. Mountain bike skills clinics and tours operate year round, catering for beginner to advanced riders. A great way to experience the region’s best trails. All Terrain Cycles can also service or repair your bike and fit you out with all…

Sew Bright Alpine Quilting

Sew Bright Alpine Quilting is a specialty retail shop perfectly situated at the top end of Ireland Street, right in the heart of Bright’s main shopping precinct. Step inside and discover an ever-evolving collection of high-quality cotton fabrics. The shop features vibrant, modern prints from renowned Australian and international designers. Whether you’re seeking inspiration or materials for your next project, Sew Bright Alpine Quilting has you covered. Explore patterns for quilts, handbags and home décor, carefully selected from leading designers.…

Myrtleford Cycle Centre

Located on the marvellous Murray to Mountains Rail Trail in North East Victoria, Myrtleford Cycle Centre is a family-owned and operated, full-service bicycle shop. Stop by for professional repairs, parts and accessories, hire bikes, cycle tours and more. The hire bike fleet comprises a large selection of comfortable regular pedal or electric bikes, perfect for exploring the Rail Trail. For children, there are smaller regular bikes as well as a bike trailer, tag-a-long bikes and baby seats. There is also…

Cyclepath Bright

Cyclepath Bright is conveniently situated in the heart of Bright, Victoria. With ample parking and easy access to all the cycling trails, Cyclepath have all the solutions for your next cycling adventure. With the largest range of rental bikes in Bright, Cyclepath caters to all fitness levels and riding styles. If you are looking for a leisurely ride along the rail trail, hire the latest model hybrids or an eBike MTB. They also offer a range of children’s bikes, tandems…

Bowerbird Bright

Bowerbird Bright is a carefully curated gifts and homewares store with a distinctly alpine feel. Nestled in the picturesque town of Bright between some of Victoria’s most spectacular mountains, the store offers visitors and locals alike a range of products sourced locally and from around the globe to create a cosy alpine home or foster a special holiday memory. The range includes furniture, lighting, cushions, throw rugs, wall art, hides, floor rugs, home decor, books, gifts, and an exclusive collection…

Lucy Jane Ceramics Studio

Lucy Jane Ceramics is a contemporary ceramic studio located in Porepunkah, next door to Bright in Victoria’s High Country. Lucy works primarily on the potter’s wheel, producing a diverse range of ceramics including elegant tableware, as well as lighting and bespoke interior pieces. She’s passionate about creating handcrafted pieces that balance function, form and timeless design. Alongside her collections, Lucy offers a variety of pottery classes and workshops, welcoming beginners through to those with a little more experience. With small…