MARKETS IN BRIGHT & SURROUNDS
BRIGHT
What: Make It, Bake It, Grow It Market
When: Third Saturday of every month
Time: 8.30am to 12.30pm
Where: Howitt Park, Bright (near the river behind the Alpine Visitor Information Centre)
MYRTLEFORD
What: Myrtleford Farmers Market
When: Fourth Saturday of every month
Time: 8.30am to 12.30pm
Where: Myrtleford Piazza (in the town centre between Myrtle and Clyde Streets)
MOUNT BEAUTY
What: Mount Beauty Community Market
When: First Saturday of every month
Time: 9.00am to 1.00pm
Where: Hydro Park, Lakeside Avenue, Mount Beauty
EVENT MARKETS
The Bright Rotary Markets is a large market held five times a year to coincide with major events, including the Spring Festival, The Iconic Rod Run, New Year, Easter and the Autumn Festival. The smaller Freeburgh Bush Market also runs each Autumn Festival. For up-to-date information, please check the event listings.
PLACES TO SHOP
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POWFest
A Festival with a Purpose. POWFest is an annual event to celebrate Victoria’s mountain communities, support local businesses, raise awareness for the harms of fossil fuels and learn how to…
La Fiera Italian Festival Myrtleford
La Fiera festival returns to Myrtleford in 2026. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in…
Making Spirits Bright
Making Spirits Bright is a magical year-round Christmas shopping experience in regional Victoria, offering visitors an immersive festive experience unlike anywhere else in Australia. Step inside and discover beautifully curated…
Espire Clothing
Espire Clothing is a small clothing label that was born in Bright. They offer a made in store experience where tourists can step into their store and design their own…
Bowerbird Bright
Bowerbird Bright is a carefully curated gifts and homewares store with a distinctly alpine feel. Nestled in the picturesque town of Bright between some of Victoria’s most spectacular mountains, the…
Be Someone’s Rock
At Be Someone’s Rock you will discover a sanctuary of magic and calm. A beautiful selection of fabulous crystals, silver jewellery, tarot and oracle decks, and spiritual treasures are on…
CELLAR DOORS
AWARD-WINNING WINES
Crisp cool nights and warm summer days make the Alpine Valley one of the country’s most delightful boutique wine regions.
TRIP IDEAS
ITINERARIES TO SUIT YOUR STYLE
Choose from 10 two-day itineraries to inspire your holiday, including scenic drives, swimming holes, breweries and more...
TOP 10
THINGS TO DO IN BRIGHT
