FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

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Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

Bogong to Hotham - The Rooftop Run

Bogong to Hotham – The Rooftop Run

A classic mountain ultra trail running race by Trailsplus across the rooftop of Victoria’s High Country. The iconic Bogong to Hotham (B2H) Rooftop Run enjoyed a successful return in 2024 for its 33rd running, back to a grass roots format and they look forward to their 35th running in 2026. B2H is a classic race…

Bright Brewery New Year's Eve

Bright Brewery New Year’s Eve

Ring in the New Year alpine-style at Bright Brewery’s Biggest New Years Eve Bash — where mountain air meets party vibes and the countdown to 2026 is loud, lively, and full of good beer. They’re turning up the volume with Echo Thief headlining the night, bringing high-energy rock covers and festive feels to the heart…

Mount Bogong Conquestathon

Mount Bogong Conquestathon

Conquer Mount Bogong and feel like you are on top of the world! The Conquestathon takes you on an organised single day 21 kilometre return trek to the summit of Victoria’s highest mountain, Mt Bogong (1986 metres). Walk it or run it, you’ll be amazed at the spectacular views and changing landscapes along this iconic…

Myrtleford Bush Market

Myrtleford Bush Market

Bring the family and enjoy a fun day out at the Myrtleford Showgrounds for this year’s Bush Market. One of the biggest markets of the year, the annual Myrtleford Bush Market showcases a wide selection of stalls including local fresh produce, wine, beer, clothing, jewellery, beauty products, tools and plants and has live entertainment and…

Harrietville Bush Market

Harrietville Bush Market

Explore the friendly Harrietville Bush Market this January in the cool shade of Tavare Park in Harrietville, on the banks of the Ovens River. This iconic market has something for everyone. Wander through stalls of artisan wares, clothing, jewellery, local produce and preserves, plants and secondhand books. Local food and drink vendors, coffee and home-cooked…

Myrtleford Golden Spurs Rodeo

Myrtleford Golden Spurs Rodeo

Come celebrate 70 years of the Myrtleford Lions Golden Spurs Rodeo. Get ready for an unforgettable Boxing Day at the Myrtleford Showgrounds as they mark the 70th annual Myrtleford Lions Golden Spurs Rodeo. Bring your family and friends for action-packed entertainment, featuring all the thrills, spills and excitement of a true country rodeo. A beloved…

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STAY

YOUR ACCOMMODATION AWAITS

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