FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

street Bright Spring 4_3
Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

Bright Brewery New Year's Eve

Bright Brewery New Year’s Eve

Ring in the New Year alpine-style at Bright Brewery’s Biggest New Years Eve Bash — where mountain air meets party vibes and the countdown to 2026 is loud, lively, and full of good beer. They’re turning up the volume with Echo Thief headlining the night, bringing high-energy rock covers and festive feels to the heart…

Alpe de Buffalo

Alpe de Buffalo

Alpe de Buffalo opens as the first tour of the Victorian Junior Road Cycling Series. Three exciting stages include: A criterium around Pioneer Park, an out and back time trial and the prestigious road race on Sunday morning doubling as the Victorian Junior Hillclimb Championship up Mt Buffalo.

Razorback Run - Hells Cauldron

Razorback Run

This classic Alpine run offers four challenging distances in some of the most spectacular country in Victoria’s Alpine National Park. For those wanting a challenge, there is the 64 kilometre Razorback Ridge run, which takes in the entire length of the Razorback as well as heading across to the Bogong High Plains to take some…

Harrietville Bush Market

Harrietville Bush Market

Explore the friendly Harrietville Bush Market this January in the cool shade of Tavare Park in Harrietville, on the banks of the Ovens River. This iconic market has something for everyone. Wander through stalls of artisan wares, clothing, jewellery, local produce and preserves, plants and secondhand books. Local food and drink vendors, coffee and home-cooked…

Buffalo Stampede Festival

Buffalo Stampede Festival

The Buffalo Stampede Festival promises to draw over 1,600 trail runners from across Australia to Bright in the North East of Victoria, Australia. Race distances range from the epic 100km Bright Ultra SkyMarathon all the way down to the 2km Junior Dash – there is absolutely a challenge for everybody and their families to enjoy.

Brighter Days Festival

Brighter Days Festival

Brighter Days Festival is three days of family-friendly fundraising fun held annually in the Victorian township of Bright, on the March Labour Day weekend. The Festival draws on the amazing local Bright community along with the passionate broader Brighter Days Community for goodwill and support and is run by a not-for-profit foundation dedicated to raising…

accom luxury Bright autumn 4_3

STAY

YOUR ACCOMMODATION AWAITS

accom park Myrtleford autumn 4_3