Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo



There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.



Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

street Bright Spring 4_3
Swim Ovens River Bright summer 4_3



This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.


Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.



La Fiera Italian Festival Myrtleford

La Fiera Italian Festival Myrtleford

La Fiera festival returns to Myrtleford in 2025. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in touch by checking in on the website and subscribing to receive updates on program events and tickets for La Festa and other events within the…

Myrtleford Bush Market

Myrtleford Bush Market

A family-friendly annual Bush Market with endless stalls – fresh produce, art crafts, clothing, candles giftware, outdoor furniture and gardening equipment, plants, socks and jocks, clothing accessories, hats, sunglasses, live entertainment, food court and great coffee. Local artist provide entertainment in a casual environment and free balloon creations for the little ones. Offering lots of…

Harrietville Half Marathon

Harrietville Half Marathon

The Harrietville Half Marathon travels from Bright along a spectacularly scenic course to the iconic Mountain Village of Harrietville. Challenge yourself in the half marathon (21.1 kilometres) course starting in Bright, or the 10 kilometre course starting in Smoko. The whole distance for both events will be along the Great Valley Trail. The Harrietville Half…

Long table dining

Feathertop’s Autumn Long Lunch

Sunday Sessions at Bright Brewery

Sunday Sessions at Bright Brewery

Elevate your Sunday vibes at Bright Brewery! Nestled beside the serene Ovens River, their Sunday Sessions are your go-to for a blend of refreshing MountainCrafted beer, scrumptious brew pub delights, and the best local musicians playing live and free every week. Free entry, all ages welcome, do not bring your own food or drink.

Bright Festival of Photography

Bright Festival of Photography

Enjoy an amazing weekend of photography in one of the most beautiful locations in Australia. There will be guided photowalks, workshops, demos, gear, competitions, and lectures. Meet some of the industry leaders, learn new techniques, and drink beer. It is the best money you will ever spend on your photography. With over 1600 photography workshop…

accom luxury Bright autumn 4_3



accom park Myrtleford autumn 4_3