BOUTIQUE STORES

PLACES TO SHOP

The vast majority of stores in Bright & Surrounds are to be found in the two largest towns of Bright and Myrtleford, with shops lining the main streets in both town centres. Here you'll find just about everything imaginable, including homewares, clothing, jewelry, antiques, op shops, bookstores, outdoor and adventure gear and bike shops. Mount Beauty's quaint town centre and Tawonga South, while smaller than Bright and Myrtleford, also have a number of lovely stores that make them worth the scenic drive over the gap, including designer clothing, outdoor wear and snow gear.

If you are looking for a special gift (or voucher), we have a list of ideas that will be provide the perfect present for any occasation.

Rocky Valley Cafe

Enjoy a coffee, breakfast or lunch in the unique garden setting. There is no better place to relax after a long ride or while having your bike serviced. Offering something special everyday, you’ll find their everyday classics on Monday and…

Be Someone’s Rock

At Be Someone’s Rock you will discover a sanctuary of magic and calm. A beautiful selection of fabulous crystals, silver jewellery, tarot and oracle decks, and spiritual treasures are on offer. You can also book a psychic reading, or enjoy…

North East Wine – Bar and Bottle Shop

Right in the centre of Bright, North East Wine celebrates the best of the region and has proudly taken home the Silver award for New Tourism Business at the 2025 Victorian Tourism Awards. This boutique bar and bottle shop champions…

Ray’s Ski Shop

If you are heading to the snow this winter, grab everything you need at Ray’s Ski Shop. Pick up your lift tickets, ski and board hire, chains, and snow gear at Ray’s on the way through to Falls Creek or…

Red Ramia Trading

Red Ramia Trading is an enormous globe-trotter’s emporium from fishing floats and hand painted tiles to larger than life gorillas. There is certainly more to see than the front entrance suggests. Take a trip through Japan, Morocco and India as…

Bright Beauty Clinic

Bright Beauty Clinic is a well-established, trusted environment for everyone to enjoy. Nestled in the heart of Bright, Northeast of Victoria. They aim to provide a welcoming, friendly atmosphere with a desire to deliver professional beauty and clinical skin services…

Alpine Light Gallery

Alpine Light Gallery showcases award-winning landscape photography from photographers Mieke Boynton and Matt Palmer. The gallery is conveniently situated on Gavan Street, opposite Bright’s Alpine Shire Visitor Centre and the Bright Brewery, and beside the Coach House Inn. Alpine Light…

Billy Button Cellar Door Bright

The Billy Button name belongs to the native yellow flowers that colour the mountain tops of the Alpine Valleys. Known for the classic wine styles, but also consistently pushing the boundaries with tiny parcels of alternative varietals, Billy Button dares…

Rich Glen Bright – Provedore, Skin and Beauty

Located in the heart of Bright, step into Rich Glen Provedore, experience a tasting of regional produce and explore artisan olive oils, dressings, condiments, wines, cheese and gin. Rich Glen Skin and Beauty is also located next door from the…