BOUTIQUE STORES

PLACES TO SHOP

The vast majority of stores in Bright & Surrounds are to be found in the two largest towns of Bright and Myrtleford, with shops lining the main streets in both town centres. Here you'll find just about everything imaginable, including homewares, clothing, jewelry, antiques, op shops, bookstores, outdoor and adventure gear and bike shops. Mount Beauty's quaint town centre and Tawonga South, while smaller than Bright and Myrtleford, also have a number of lovely stores that make them worth the scenic drive over the gap, including designer clothing, outdoor wear and snow gear.

If you are looking for a special gift (or voucher), we have a list of ideas that will be provide the perfect present for any occasation.

Rich Glen Bright – Provedore, Skin and Beauty

Located in the heart of Bright, step into Rich Glen Provedore, experience a tasting of regional produce and explore artisan olive oils, dressings, condiments, wines, cheese and gin. Rich Glen Skin and Beauty is also located next door from the…

Nightingale Bros Alpine Produce

Nightingale Bros have been growing and selling apples since 1954. The orchards are renowned for growing fresh crisp apples which are full of flavor. They grow all the favorites like Pink Lady, Royal Gala and Granny Smith, as well as…

Alpine Light Gallery

Alpine Light Gallery showcases award-winning landscape photography from photographers Mieke Boynton and Matt Palmer. The gallery is conveniently situated on Gavan Street, opposite Bright’s Alpine Shire Visitor Centre and the Bright Brewery, and beside the Coach House Inn. Alpine Light…

North East Wine – Bar and Bottle Shop

Right in the centre of Bright, North East Wine celebrates the best of the region and has proudly taken home the Silver award for New Tourism Business at the 2025 Victorian Tourism Awards. This boutique bar and bottle shop champions…

All Terrain Cycles – Bright

Located in the heart of Bright, All Terrain Cycles is only minutes from the mountain bike trails, rail trail and mountain road climbs. This premium store offers bike hire, tours, skills coaching, retail sales, local riding knowledge and expert advice.…

Myrtleford Cycle Centre

Located on the marvellous Murray to Mountains Rail Trail in North East Victoria, Myrtleford Cycle Centre is a family-owned and operated, full-service bicycle shop. Stop by for professional repairs, parts and accessories, hire bikes, cycle tours and more. Cook, cycle,…

Pepo Farms

Experience the goodness within Pepo Farms. Enter through the gorgeous garden flower boxes on your way to Pepo Farms Tasting room. Taste paddock to plate treats including their famous chocolate coated hazelnuts or chocolate turmeric walnuts; there’s something for the…

Nourish Wholefoods

Located in the heart of Mount Beauty, Nourish Wholefoods is your go-to destination for organic, healthy, and packaging-free wholefoods and snacks. Whether you’re a local or just passing through, Nourish Wholefoods offer a curated selection of fresh produce, specialty items,…

Hoys Harrietville Ski Centre

Hoys Harrietville to your last stop shop before heading up the mountain. Hoys is a family-owned business offering the highest quality equipment, legendary service and has operated for over 90 years. Hoys Ski Centres have five centrally located ski rental…

Bright Massage on site service at Odd Frog.

WELLNESS

WE'LL HELP YOU RELAX

Let's massage out your tensions, soak off your stresses and smooth daily-grind doldrums away. You're on holiday.

MARKETS

FRESH PRODUCE & ARTISAN WARES

Harrietville Bush Market