LIST YOUR BUSINESS
ON THE BRIGHT & SURROUNDS, MYRTLEFORD, MOUNT BEAUTY, HARRIETVILLE & DINNER PLAIN WEBSITES
If you provide a tourism service, product or event in the Alpine Shire, you can sign up to showcase your business on the Bright & Surrounds network of tourism websites.
HOW IT WORKS
Bright & Surrounds is part of the official nation-wide online tourism network that starts with Australia.com at its highest level, filtering down to state tourism websites like Visit Victoria, and regional websites like Victoria's High Country followed by area websites like Bright & Surrounds, which is the official tourism website for all areas of the Alpine Shire, from Gapsted to Dederang, Mount Beauty and Dinner Plain. The website aims to capitalise on the popularity of 'Bright' in online searches then familiarise visitors with 'the surrounds'. To assist, four towns – Myrtleford, Mount Beauty, Harrietville and Dinner Plain – have additional websites to further promote that town and its surrounds.
Business listings across this entire network, from the national level right down to individual towns, are managed by the Australian Tourism Data Warehouse (ATDW). When you create an ATDW listing, your business or event can technically turn up anywhere within the national tourism network, although it is more likely to be displayed on the relevant pages on our local and regional websites. Your listing may even show up on other websites outside the official network that subscribe to ATDW content. For example, when a visitor looks at the Alpine Valley Getaway's website under Explore Bright & Surrounds, they will find information that includes all the local ATDW listings.
BENEFITS OF LISTING
When you list on the ATDW, not only will your business or event be found on our See & Do Search, Accommodation Search or What's On search, but your listing will also create an online presence for your business that ranks highly in online searches by taking advantage of the Bright & Surround's SEO. This is especially handy if your business doesn't have its own website. Essentially, you get a free page on the internet!
You control the images and content in your listing through your online ATDW account. Listings can be updated at anytime, so if your business hours change or you have a special promotion you would like to include, you can jump into your account and include that information on your page. You can even monitor how many times your listing has been viewed.
CREATE YOUR ATDW LISTING
Create an account on the Australian Tourism Data Warehouse (ATDW) website. Follow the steps to create your 12-month listing, complete all steps including payment $295.
To assist you, read this step-by-step guide on how to create your ATDW listing.
If you need further assistance, Tourism North East regularly provides training sessions. Contact TNE for more information.
LOCAL BUSINESSES THAT HAVE LISTED
Rail Trail Cafe
Located six kilometres from Bright on the Murray to Mountains Rail Trail, they are a Mexican inspired licensed cafe. Tasty options include local favourites such as the free-range chicken wrap, big beef and bacon barbecue cheeseburger, breakfast burrito and chicken…
Big Muster Distilling Co.
Australia’s highest moonshine distillery. Hidden up in the backlots of Dinner Plain Alpine Village, Big Muster Distilling Co. offers bespoke moonshines including Swindlers Gold, their baked apple moonshine, with ingredients totally sourced from Alpine, including apples from the famous Nightingales…
Myrtleford Show
The Myrtleford and District Agricultural and Pastoral Society Show is a family fun event that is a true agricultural show with lots to see and do. The show is all about having fun and getting to see all the attractions.…
Be Someone’s Rock
At Be Someone’s Rock you will discover a sanctuary of magic and calm. A beautiful selection of fabulous crystals, silver jewellery, tarot and oracle decks, and spiritual treasures are on offer. You can also book a psychic reading, or enjoy…
Feathertop Winery
Feathertop Private Estate is a family-owned winery, private estate and luxury accommodation destination nestled beneath Mount Buffalo in Victoria’s beautiful Alpine Valleys. Surrounded by vineyards, gardens and sweeping mountain views, it brings together wine, considered hospitality, beautiful places to stay…
Gather and Harvest
Gather and Harvest hand crafts a range of luxury candles, soaps, lip balms, bath bombs and diffusers in its studio in the pristine Victorian High Country. Gather and Harvest’s soy candles are poured into recycled glass bottles, that have been…
ACCOMMODATION PROVIDERS
13 MountBatten
Modern, fresh, and supremely comfortable. Discover all that Beautiful Bright has to offer at 13 Mountbatten, a newly renovated three-bedroom home with a distinctly luxe Australian Alpine style, paired with a touch of Bright’s famous cycle trend. This quality and…
Red Tank Lane
Red Tank Lane brings together three distinct accommodation experiences, each offering space, comfort and connection to the alpine region. Eliza’s, Ned’s and Old Mill Park sit under the name of Red Tank Lane, each providing something different to travellers seeking…
Chapter 11
Experience Bright, within walking to distance to everything, at this brand new luxurious townhouse, Chapter 11. A stroll to cafes and restaurants, a shorter stroll to local parks and rivers. The property is perfect for the ultimate family escape, perfect…
Kangaroo Lodge
Escape to Kangaroo Lodge perched high above the town for unparalleled views and privacy. Kangaroo Lodge offers space and serenity with ceiling to floor windows opening your luxurious haven to the mountain surrounds. Edging onto the Alpine State Forest yet…
River Run
Spread across half an acre of parklike gardens and established trees, adjoining Bright’s famous Ovens River, this resort-like executive retreat gives seclusion and magnificent bushland views. With its subtle blend of a North American lake house vibe in a modern…
Rocky Valley Luxury Apartments
Nestled in the heart of the mountains, the Rocky Valley Luxury Apartments offer luxurious two bedroom apartments with unparalleled convenience for your adventurous lifestyle. It’s perfect for you if whether you’re a ski, cycle or nature enthusiast. Imagine waking up…
EVENTS THAT HAVE LISTED
Myrtleford Bush Market
A family-friendly annual Bush Market with endless stalls – fresh produce, art crafts, clothing, candles giftware, outdoor furniture and gardening equipment, plants, socks and jocks, clothing accessories, hats, sunglasses, live entertainment, food court and great coffee. Local artist provide entertainment…
Bright Alpine Climb 4 Peaks
Join the Four Peaks, a friendly and supportive mountain running event held over four days. Whether you’re a seasoned runner or simply enjoy being outdoors, it’s a great way to challenge yourself, meet fantastic people, and soak up stunning alpine…
Buffalo Stampede Festival
The Buffalo Stampede Festival promises to draw over 1,600 trail runners from across Australia to Bright in the North East of Victoria, Australia. Race distances range from the epic 100km Bright Ultra SkyMarathon all the way down to the 2km…
Harrietville Half Marathon
The Harrietville Half is a running event held along the scenic Great Valley Trail, in the Alpine Region of Victoria. There are four race distances to compete in: The classic 21.1 kilometre (half), 10.5 kilometre, 5 kilometre or 2 kilometre.…
Mountaingrass
Mountaingrass presents concert performances by Bluegrass and Traditional Old-time music from acts from the United States, NZ and Australia and sometimes Japan. Mountaingrass is a very participative event: it features instrument workshops for all levels of ability from beginners to…
Mount Beauty Oktoberfest and Dachshund Derby 2026
Get ready for one of the High Country’s biggest and most entertaining days of the year. Mount Beauty Oktoberfest and Dachshund Derby is back for 2026 – bigger, longer and with even more happening throughout the day. Held in conjunction…