BOUTIQUE STORES

PLACES TO SHOP

The vast majority of stores in Bright & Surrounds are to be found in the two largest towns of Bright and Myrtleford, with shops lining the main streets in both town centres. Here you'll find just about everything imaginable, including homewares, clothing, jewelry, antiques, op shops, bookstores, outdoor and adventure gear and bike shops. Mount Beauty's quaint town centre and Tawonga South, while smaller than Bright and Myrtleford, also have a number of lovely stores that make them worth the scenic drive over the gap, including designer clothing, outdoor wear and snow gear.

If you are looking for a special gift (or voucher), we have a list of ideas that will be provide the perfect present for any occasation.

Rich Glen Bright – Provedore, Skin and Beauty

Located in the heart of Bright, step into Rich Glen Provedore, experience a tasting of regional produce and explore artisan olive oils, dressings, condiments, wines, cheese and gin. Rich Glen Skin and Beauty is also located next door from the…

Bowerbird Bright

Bowerbird Bright is a carefully curated gifts and homewares store with a distinctly alpine feel. Nestled in the picturesque town of Bright between some of Victoria’s most spectacular mountains, the store offers visitors and locals alike a range of products…

Be Someone’s Rock

At Be Someone’s Rock you will discover a sanctuary of magic and calm. A beautiful selection of fabulous crystals, silver jewellery, tarot and oracle decks, and spiritual treasures are on offer. You can also book a psychic reading, or enjoy…

North East Wine – Bar and Bottle Shop

Right in the centre of Bright, North East Wine celebrates the best of the region and has proudly taken home the Silver award for New Tourism Business at the 2025 Victorian Tourism Awards. This boutique bar and bottle shop champions…

Nightingale Bros Alpine Produce

Nightingale Bros have been growing and selling apples since 1954. The orchards are renowned for growing fresh crisp apples which are full of flavor. They grow all the favorites like Pink Lady, Royal Gala and Granny Smith, as well as…

Making Spirits Bright

Making Spirits Bright is a magical year-round Christmas shopping experience in regional Victoria, offering visitors an immersive festive experience unlike anywhere else in Australia. Step inside and discover beautifully curated themed Christmas trees, enchanting village displays, collectible ornaments, and ever-changing…

Bright Electric Bikes

Cycle the Murray to Mountains Rail Trail in comfort and style on an electric bike. Bright Electric Bikes’ state of the art European designed and made electric bikes make cycling a dream. Best of all, they are road legal and…

Ray’s Ski Shop

If you are heading to the snow this winter, grab everything you need at Ray’s Ski Shop. Pick up your lift tickets, ski and board hire, chains, and snow gear at Ray’s on the way through to Falls Creek or…

Alpine Light Gallery

Alpine Light Gallery showcases award-winning landscape photography from photographers Mieke Boynton and Matt Palmer. The gallery is conveniently situated on Gavan Street, opposite Bright’s Alpine Shire Visitor Centre and the Bright Brewery, and beside the Coach House Inn. Alpine Light…

Bright Massage on site service at Odd Frog.

WELLNESS

WE'LL HELP YOU RELAX

Let's massage out your tensions, soak off your stresses and smooth daily-grind doldrums away. You're on holiday.

MARKETS

FRESH PRODUCE & ARTISAN WARES

Harrietville Bush Market