FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

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Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

Bogong to Hotham - The Rooftop Run

Bogong to Hotham – The Rooftop Run

A classic mountain ultra trail running race by Trailsplus across the rooftop of Victoria’s High Country. The iconic Bogong to Hotham (B2H) Rooftop Run enjoyed a successful return in 2024 for its 33rd running, back to a grass roots format and they look forward to their 35th running in 2026. B2H is a classic race…

Myrtleford Golden Spurs Rodeo

Myrtleford Golden Spurs Rodeo

Come celebrate 70 years of the Myrtleford Lions Golden Spurs Rodeo. Get ready for an unforgettable Boxing Day at the Myrtleford Showgrounds as they mark the 70th annual Myrtleford Lions Golden Spurs Rodeo. Bring your family and friends for action-packed entertainment, featuring all the thrills, spills and excitement of a true country rodeo. A beloved…

Gapsted Estate Summer Long Lunch

Gapsted Estate Summer Long Lunch

Celebrate the change of season at Gapsted Estate with the Summer Long Lunch. Canapes and welcome bubbles will be followed by a four-course meal designed by Head Chef Leon, each dish expertly paired to Gapsted Estate wines. Their passionate winemaking team will guide you through each pairing, sharing their insights and the story behind every…

Christmas Carol-Oke

Christmas Carol-Oke

Raise your voice and raise a glass this Christmas with Christmas Carol-oke at Bright Brewery. Hosted by Bright’s own Caroling King Adam Lindsay, Bright Brewery’s Christmas Carol-oke will feature all your favourite Christmas carols played live out in the Paddock by Adam and his band. Feeling festive and fun? Jump up and take your turn…

Summer Sesh

Summer Sesh

By popular demand Summer Sesh is making its big return. Long summer evenings, epic rides, and great vibes at Mystic Bike Park, proudly supported by Bright Brewery. They are extending hours into the afternoon with uplift services continuing, along with drinks at their Bright Brewery River Bar. Everyone is invited bring your crew and let’s…

Summer Tunes, Picnic Vibes

Summer Tunes, Picnic Vibes

Enjoy a perfect afternoon of live music, hand crafted wines and unbeatable views at Ringer Reef. This Summer, Ringer Reef is showcasing the talents of Victorian musicians, the perfect accompaniment to the best that the High Country has to offer. They have a great range of wine, beer (including zero alcohol), cider and soft drink…

accom luxury Bright autumn 4_3

STAY

YOUR ACCOMMODATION AWAITS

accom park Myrtleford autumn 4_3