FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

street Bright Spring 4_3
Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

Bright Autumn Festival

Bright Autumn Festival

The Bright Autumn Festival is a ten-day celebration of the wonderful autumn colours and autumn produce of the valleys of Victoria’s Alpine High Country. The highlight of the festival is Gala day on Saturday May 2nd, with a market, music in the streets and a grand parade. Other highlights of the festival include the Festival…

La Fiera Italian Festival Myrtleford

La Fiera Italian Festival Myrtleford

La Fiera festival returns to Myrtleford in 2026. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in touch by checking in on the website and subscribing to receive updates on program events and tickets for La Festa and other events within the…

Gapsted Estate Summer Long Lunch

Gapsted Estate Summer Long Lunch

Celebrate the change of season at Gapsted Estate with the Summer Long Lunch. Canapes and welcome bubbles will be followed by a four-course meal designed by Head Chef Leon, each dish expertly paired to Gapsted Estate wines. Their passionate winemaking team will guide you through each pairing, sharing their insights and the story behind every…

Bright Brewery Community Keg

Bright Brewery Community Keg

Every month, Bright Brewery teams up with a local organisation to host a special event called the Community Keg. On this special night, the brewery will be putting on a keg of the award-winning Bright Pale Ale to the chosen beneficiary. To join in the fun, simply purchase a pot of Bright Pale Ale from…

Snow Dogs Photography and Retreats

Snow Dogs Photography and Retreats

Ever wanted for your dog to have their own ‘Snow Bunny’ experience? Create magical, irresistible memories with your dog with Puppy Tales Photography. Experience the immense joy of chasing snowballs, the peace of a stunning sunrise in the mountains and building a snowman for your dog to tear down. Each year in July and August,…

accom luxury Bright autumn 4_3

STAY

YOUR ACCOMMODATION AWAITS

accom park Myrtleford autumn 4_3