FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

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Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

La Fiera Italian Festival Myrtleford

La Fiera Italian Festival Myrtleford

La Fiera festival returns to Myrtleford in 2026. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in touch by checking in on the website and subscribing to receive updates on program events and tickets for La Festa and other events within the…

Adventure Week - Nine Days of Adventure, Fun and Relaxation

Adventure Week – Nine Days of Adventure, Fun and Relaxation

Adventure Week invites visitors to experience nine days of action, exploration and alpine energy in Mount Beauty and the Upper Kiewa Valley. From trails, rivers and peaks to wellness, markets and community events, the program showcases the breadth of outdoor adventure on offer in one of Victoria’s most naturally gifted destinations. Throughout the week, visitors…

Mount Beauty Market

Mount Beauty Market

Welcome to the Mount Beauty Market – one of Victoria’s oldest and much loved community markets. Since 1979, the market has brought together locals, visitors and small businesses in the heart of the Upper Kiewa Valley. Bursting with colour, creativity and community spirit, it’s a place to shop, eat, listen to live music and soak…

Bright Make it, Bake it, Grow it Market

Bright Make it, Bake it, Grow it Market

Bright Market is a showcase of local producers, arts and crafts from Bright and surrounds all in one location, on the banks of the beautiful Ovens River. Food producers include fresh fruit and vegetables, trout, wineries, jams and preservers, sweets, nuts, olive oils and much more. Browse a range of local craft, jewellery, kids clothes,…

Long table dining

Feathertop’s Autumn Long Lunch

Mt. Beauty Running Festival

Mt. Beauty Running Festival

This is one of Australia’s most scenic foot races with an emphasis on fun for all the family. Choose your event between the four distances on offer A 18 kilometre trail run through some of the iconic bush tracks and river crossing in the area. A 10.6 kilometre fun run following the pristine Kiewa River…

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STAY

YOUR ACCOMMODATION AWAITS

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