FOLLOW US
Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.
You'll love it. What's there to lose?
When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.
PHOTOS TO INSPIRE
There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.
BECAUSE EVERYONE HAS ONE
Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.
YOUTUBE
WHERE THE FUN IS AT
This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.
OUR HASHTAGS
Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.
HASHTAG THESE VIEWS
EXPERIENCES YOU'LL LOVE
La Fiera Italian Festival Myrtleford
La Fiera festival returns to Myrtleford in 2026. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in touch by checking in on the website and subscribing to receive updates on program events and tickets for La Festa and other events within the…
Bright Brewery Community Open Day
Bright Brewery is inviting beer lovers to step behind the scenes and discover how its beer is made. For one day only, the doors to Fred’s, the brewery’s production site, normally closed to the public, will be open for an exclusive brewing experience. Visitors can enjoy a relaxed, casual atmosphere with free brewery tours, complimentary…
Ovens River Trail Park Run
A free, fun and friendly weekly 5 kilometre community event. Walk, jog, run, volunteer or spectate – it’s up to you. Every Saturday (except when rarely cancelled), also special events possibly on Christmas Day and/or New Year’s Day. Please register on the Parkrun Australia website, only once (you then are registered to attend any parkrun…
Summer Sesh
By popular demand Summer Sesh is making its big return and continuing into the cooler months. Long evenings, epic rides, and great vibes at Mystic Bike Park, proudly supported by Bright Brewery. Enjoy live music (on selected dates), snacks and refreshments. They are extending hours into the afternoon with uplift services continuing, along with drinks…
Mystic Yak MTB
The Mystic Yak is a three day mountain bike stage race set in Victoria’s High Country, returning in 2026 after a hugely successful inaugural event. Designed as a mini-stage race, the event showcases the world-class trail networks of Bright, Beechworth, and Yackandandah, making the most of the region’s natural beauty and growing reputation as a…
Bright Make it, Bake it, Grow it Market
Bright Market is a showcase of local producers, arts and crafts from Bright and surrounds all in one location, on the banks of the beautiful Ovens River. Food producers include fresh fruit and vegetables, trout, wineries, jams and preservers, sweets, nuts, olive oils and much more. Browse a range of local craft, jewellery, kids clothes,…
STAY
YOUR ACCOMMODATION AWAITS
