FOLLOW US
Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.
You'll love it. What's there to lose?
When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.
PHOTOS TO INSPIRE
There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.
BECAUSE EVERYONE HAS ONE
Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.
YOUTUBE
WHERE THE FUN IS AT
This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.
OUR HASHTAGS
Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.
HASHTAG THESE VIEWS
EXPERIENCES YOU'LL LOVE
Mt Beauty Twilight Market
Hydro Park will transform into a vibrant evening celebration where culinary excellence meets artistic expression. Wander through the curated collection of food vendors serving up everything from sizzling street food to gourmet bites, browse unique handcrafted pieces from talented local artists and artisans, and lose yourself in live performances from homegrown musicians, singers and entertainers…
Bright’s International Women’s Day Lunch
Come along to Bright Brewery for a beautiful lunch to celebrate International Women’s Day 2026 and for the launch of their new, female-led beer – Fred’s Trail Blazer Aperol Spritz Gose. Created and brewed by the women of Bright Brewery – led by brewer Madi Bruce – Fred’s is named in honour of Bright Brewery’s…
Bright Autumn Festival
The Bright Autumn Festival is a ten-day celebration of the wonderful autumn colours and autumn produce of the valleys of Victoria’s Alpine High Country. The highlight of the festival is Gala day on Saturday May 2nd, with a market, music in the streets and a grand parade. Other highlights of the festival include the Festival…
Bright Alpine Climb 4 Peaks
Join the Four Peaks, a friendly and supportive mountain running event held over four days. Whether you’re a seasoned runner or simply enjoy being outdoors, it’s a great way to challenge yourself, meet fantastic people, and soak up stunning alpine views. Take part in one day or conquer all four. And don’t miss the Kids…
Myrtleford Lawn Tennis Club Annual Easter Tournament
Join the Myrtleford Lawn Tennis Club for the 37th Annual Easter Tournament in 2026. Attracting over 500 competitors from across Victoria and New South Wales, the tournament features singles and doubles events (senior and junior) on both grass and hard courts across the Easter long weekend. Find a shady spot alongside the Happy Valley Creek…
STAY
YOUR ACCOMMODATION AWAITS
