FOLLOW US
Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.
You'll love it. What's there to lose?
When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.
PHOTOS TO INSPIRE
There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.
BECAUSE EVERYONE HAS ONE
Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.
YOUTUBE
WHERE THE FUN IS AT
This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.
OUR HASHTAGS
Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.
HASHTAG THESE VIEWS
EXPERIENCES YOU'LL LOVE
Freeburgh Bush Market
Just 10 minutes from Bright along the Great Alpine Road toward Harrietville is the eclectic Freeburgh Bush Market, held each Autumn on the lovely grounds of the Freeburgh Community Hall. Browse new clothing and jewellry as well as second-hand wares in the car-boot sale. Enjoy barista coffee, egg and bacon rolls, homemade pies and sausage…
Bogong to Hotham – The Rooftop Run
A classic mountain ultra trail running race by Trailsplus across the rooftop of Victoria’s High Country. The iconic Bogong to Hotham (B2H) Rooftop Run enjoyed a successful return in 2024 for its 33rd running, back to a grass roots format and they look forward to their 35th running in 2026. B2H is a classic race…
Darker Days
This winter, don’t fight the cold-celebrate it. Darker Days Festival is your excuse to rug up, raise a glass and revel in the best of beer, music and midwinter magic. This family‑friendly winter party brings the heat with hearty food, live music that hits hard, and fires that keep the night glowing. Eat well, drink…
Bright Twilight Tastings
Savor the culinary wonders crafted by Bright and Surrounds talented chefs, featuring an array of locally sourced ingredients bursting with freshness and flavour. From artisanal cheeses to gourmet delights, there’s something to satisfy every palate. Embark on a journey through the region’s finest vineyards with exclusive wine tastings. Indulge in the rich aromas and complex…
La Fiera Italian Festival Myrtleford
La Fiera festival returns to Myrtleford in 2026. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in touch by checking in on the website and subscribing to receive updates on program events and tickets for La Festa and other events within the…
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