FOLLOW US
Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.
You'll love it. What's there to lose?
When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.
PHOTOS TO INSPIRE
There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.
BECAUSE EVERYONE HAS ONE
Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.
YOUTUBE
WHERE THE FUN IS AT
This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.
OUR HASHTAGS
Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.
HASHTAG THESE VIEWS
EXPERIENCES YOU'LL LOVE
Mount Beauty Market
Welcome to the Mount Beauty Market – one of Victoria’s oldest and much loved community markets. Since 1979, the market has brought together locals, visitors and small businesses in the heart of the Upper Kiewa Valley. Bursting with colour, creativity and community spirit, it’s a place to shop, eat, listen to live music and soak…
Long Way to the Top with Reggie and the Revolvers
Reggie and the Revolvers are back. Building on the success of 2024 and 2024 Reggie and her band will be back in Dinner Plain. This will be a free event. Come and enjoy a great afternoon of live music and barbecue. The 2026 performances will feature almost entirely original music written by Reggie Ewing in…
Alpe de Buffalo
Alpe de Buffalo opens as the first tour of the Victorian Junior Road Cycling Series. Three exciting stages include: A criterium around Pioneer Park, an out and back time trial and the prestigious road race on Sunday morning doubling as the Victorian Junior Hillclimb Championship up Mt Buffalo.
Mt Beauty Twilight Market
Hydro Park will transform into a vibrant evening celebration where culinary excellence meets artistic expression. Wander through the curated collection of food vendors serving up everything from sizzling street food to gourmet bites, browse unique handcrafted pieces from talented local artists and artisans, and lose yourself in live performances from homegrown musicians, singers and entertainers…
Enduro Jam – Mystic Bike Park
Enduro Jam offers a unique ‘jam’ format of racing, where riders have unlimited opportunities to set their fastest race time, removing the pressure of a ‘one and done’ classic race format. As an uplift-assisted enduro, racers can take full advantage of Mystic Bike Park’s epic race stages, without wasting time and energy on climbing. Each…
Bright’s International Women’s Day Lunch
Come along to Bright Brewery for a beautiful lunch to celebrate International Women’s Day 2026 and for the launch of their new, female-led beer – Fred’s Trail Blazer Aperol Spritz Gose. Created and brewed by the women of Bright Brewery – led by brewer Madi Bruce – Fred’s is named in honour of Bright Brewery’s…
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