FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

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Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

Alpe de Buffalo

Alpe de Buffalo

Alpe de Buffalo opens as the first tour of the Victorian Junior Road Cycling Series. Three exciting stages include: A criterium around Pioneer Park, an out and back time trial and the prestigious road race on Sunday morning doubling as the Victorian Junior Hillclimb Championship up Mt Buffalo.

Snow Dogs Photography and Retreats

Snow Dogs Photography by Puppy Tales

Ever dreamed of sharing a snow-filled adventure with your dog? Snow Dogs Photography by Puppy Tales brings that bucket-list moment to life in the breathtaking alpine village of Dinner Plain. Dog parents discover joyful play in soft snow, peaceful sunrise scenes and photographs that capture the wonder of a winter experience shared with their best…

Summer Sesh

Summer Sesh

By popular demand Summer Sesh is making its big return. Long summer evenings, epic rides, and great vibes at Mystic Bike Park, proudly supported by Bright Brewery. They are extending hours into the afternoon with uplift services continuing, along with drinks at their Bright Brewery River Bar. Everyone is invited bring your crew and let’s…

Team Mount Beauty - VIC Downhill Series

Team Mount Beauty – VIC Downhill Series round 3

Round 3 of the VDHS comes to Big Hill MTB Park in Mount Beauty in 2026, hosted by Team Mount Beauty. The VDHS is a state-level competition and serves as a pathway to national, international, and World Cup events. There are six rounds in total held across Victoria in 2025-2026, with cumulative points across the…

Alpine Arts Trail Open Studios

Alpine Arts Trail Open Studios

The Alpine Arts Trail Open Studios returns for its second edition across the January long weekend, inviting locals and visitors to experience the region’s premier visual arts event in the Kiewa Valley. Eight studios (featuring nine artists) will be open across the valley, with nine artists taking part in this self-guided event. Visitors are invited…

Enduro Jam

Enduro Jam

Enduro Jam offers a unique ‘jam’ format of racing, where riders have unlimited opportunities to set their fastest race time, removing the pressure of a ‘one and done’ classic race format. As an uplift-assisted enduro, racers can take full advantage of Mystic Bike Park’s epic race stages, without wasting time and energy on climbing. Each…

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STAY

YOUR ACCOMMODATION AWAITS

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