FOLLOW US
Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.
You'll love it. What's there to lose?
When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.
PHOTOS TO INSPIRE
There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.
BECAUSE EVERYONE HAS ONE
Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.
YOUTUBE
WHERE THE FUN IS AT
This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.
OUR HASHTAGS
Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.
HASHTAG THESE VIEWS
EXPERIENCES YOU'LL LOVE
ANZAC Day – Myrtleford
The 2026 Anzac Day dawn service will be conducted at AD Lowerson VC Memorial Square in Clyde Street starting at 6:00am, followed by a gunfire breakfast at the Buffalo Hotel (gold coin donation). The march from the RSL sub-branch to the memorial will commence at 10.45am, before the mid-morning service at 11.00am in Memorial Square.…
Summer Sesh
By popular demand Summer Sesh is making its big return and continuing into the cooler months. Long evenings, epic rides, and great vibes at Mystic Bike Park, proudly supported by Bright Brewery. Enjoy live music (on selected dates), snacks and refreshments. They are extending hours into the afternoon with uplift services continuing, along with drinks…
Adventure Week
Adventure Week invites visitors to experience nine days of action, exploration and alpine energy in Mount Beauty and the Upper Kiewa Valley. From trails, rivers and peaks to wellness, markets and community events, the program showcases the breadth of outdoor adventure on offer in one of Victoria’s most naturally gifted destinations. Throughout the week, visitors…
Myrtleford Farmers Market
The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back…
ANZAC Day – Bright
The 2026 Anzac Day dawn service will be conducted at Mafeking Square in Ireland Street, starting at 5:50 am. The march to the memorial will commence at 10:40 am, before the mid-morning service at 10:50 am in Mafeking Square. Please join the Bright RSL sub-branch for light refreshments at the RSL Hall in Camp Street…
Mount Beauty Market
Welcome to the Mount Beauty Market – one of Victoria’s oldest and much loved community markets. Since 1979, the market has brought together locals, visitors and small businesses in the heart of the Upper Kiewa Valley. Bursting with colour, creativity and community spirit, it’s a place to shop, eat, listen to live music and soak…
STAY
YOUR ACCOMMODATION AWAITS
