FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

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Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

Freeburgh Bush Market

Freeburgh Bush Market

Just 10 minutes from Bright along the Great Alpine Road toward Harrietville is the eclectic Freeburgh Bush Market, held each Autumn on the lovely grounds of the Freeburgh Community Hall. Browse new clothing and jewellry as well as second-hand wares in the car-boot sale. Enjoy barista coffee, egg and bacon rolls, homemade pies and sausage…

Wandi Cross

Wandi Cross

Wandi Cross is a mountain running challenge set amidst the picturesque valley of Wandiligong, a few minutes from Bright, Victoria. Suitable for anyone from the elite to the first time mountain enthusiast. Summiting the high points of both Mystic Mountain and Goldmine Ridge, this challenge requires participants to use a combination of endurance, strength and…

Fork in the Road - An elegant evening in the heart of Bright

Fork in the Road – An elegant evening in the heart of Bright

A different kind of dining experience. Not a festival. Not a street event. But an evening of movement, discovery and shared hospitality. This May, four of Bright’s most respected venues, Koji Bird, Basils, Tomahawks and Sir Loins come together to create a progressive dining experience across the town. Composed and supported by the Bright Chamber…

Bogong to Hotham - The Rooftop Run

Bogong to Hotham – The Rooftop Run

A classic mountain ultra trail running race by Trailsplus across the rooftop of Victoria’s High Country. The iconic Bogong to Hotham (B2H) Rooftop Run enjoyed a successful return in 2024 for its 33rd running, back to a grass roots format and they look forward to their 35th running in 2026. B2H is a classic race…

Winter in the Village - Bright Winter Festival 2025

Bright Winter Festival 2026

Nestled in the heart of Victoria’s High Country, the picturesque town of Bright comes alive in winter with the return of the Bright Winter Festival. Surrounded by alpine landscapes and set along the beautiful Ovens River, Bright offers the perfect backdrop to celebrate the magic of the cooler months. Across the festival, visitors are invited…

Enduro Jam - Mystic Bike Park

Enduro Jam – Mystic Bike Park

Enduro Jam offers a unique ‘jam’ format of racing, where riders have unlimited opportunities to set their fastest race time, removing the pressure of a ‘one and done’ classic race format. As an uplift-assisted enduro, racers can take full advantage of Mystic Bike Park’s epic race stages, without wasting time and energy on climbing. Each…

accom luxury Bright autumn 4_3

STAY

YOUR ACCOMMODATION AWAITS

accom park Myrtleford autumn 4_3