FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

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Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

Bogong to Hotham - The Rooftop Run

Bogong to Hotham – The Rooftop Run

A classic mountain ultra trail running race by Trailsplus across the rooftop of Victoria’s High Country. The iconic Bogong to Hotham (B2H) Rooftop Run enjoyed a successful return in 2024 for its 33rd running, back to a grass roots format and they look forward to their 35th running in 2026. B2H is a classic race…

Team Mount Beauty - VIC Downhill Series

Team Mount Beauty – VIC Downhill Series round 3

Round 3 of the VDHS comes to Big Hill MTB Park in Mount Beauty in 2026, hosted by Team Mount Beauty. The VDHS is a state-level competition and serves as a pathway to national, international, and World Cup events. There are six rounds in total held across Victoria in 2025-2026, with cumulative points across the…

La Fiera Italian Festival Myrtleford

La Fiera Italian Festival Myrtleford

La Fiera festival returns to Myrtleford in 2026. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in touch by checking in on the website and subscribing to receive updates on program events and tickets for La Festa and other events within the…

Mount Beauty Music Festival

Mount Beauty Music Festival

A free family friendly festival held over two days in April. A truck stage with live music, children’s entertainment, food and craft stalls. A weekend of great food, music and company. New location in Tawonga South Opposite Falls Creek Coaches at the foothills of Falls Creek, surrounded by mountains. A great weekend away with the…

Bright Make it, Bake it, Grow it Market

Bright Make it, Bake it, Grow it Market

Bright Market is a showcase of local producers, arts and crafts from Bright and surrounds all in one location, on the banks of the beautiful Ovens River. Food producers include fresh fruit and vegetables, trout, wineries, jams and preservers, sweets, nuts, olive oils and much more. Browse a range of local craft, jewellery, kids clothes,…

Summer Tunes, Picnic Vibes

Summer Tunes, Picnic Vibes

Enjoy a perfect afternoon of live music, hand crafted wines and unbeatable views at Ringer Reef. This Summer, Ringer Reef is showcasing the talents of Victorian musicians, the perfect accompaniment to the best that the High Country has to offer. They have a great range of wine, beer (including zero alcohol), cider and soft drink…

accom luxury Bright autumn 4_3

STAY

YOUR ACCOMMODATION AWAITS

accom park Myrtleford autumn 4_3