FOLLOW US
Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.
You'll love it. What's there to lose?
When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.
PHOTOS TO INSPIRE
There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.
BECAUSE EVERYONE HAS ONE
Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.
YOUTUBE
WHERE THE FUN IS AT
This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.
OUR HASHTAGS
Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.
HASHTAG THESE VIEWS
EXPERIENCES YOU'LL LOVE
ANZAC Day – Bright
The 2026 Anzac Day dawn service will be conducted at Mafeking Square in Ireland Street, starting at 5:50 am. The march to the memorial will commence at 10:40 am, before the mid-morning service at 10:50 am in Mafeking Square. Please join the Bright RSL sub-branch for light refreshments at the RSL Hall in Camp Street…
Pilates and Hiking Retreat- Victorian High Country
Looking for a fun long-weekend getaway that mixes Pilates, adventure, and a good crew of like-minded people? Join Wildflower Pilates for a three-day retreat in the Victorian High Country. A relaxed, activity-filled escape designed for anyone who loves moving their body and spending time outdoors. Set in the alpine surrounds of Tawonga South, this intimate…
Alpe de Buffalo
Alpe de Buffalo opens as the first tour of the Victorian Junior Road Cycling Series. Three exciting stages include: A criterium around Pioneer Park, an out and back time trial and the prestigious road race on Sunday morning doubling as the Victorian Junior Hillclimb Championship up Mt Buffalo.
Freeburgh Bush Market
Just 10 minutes from Bright along the Great Alpine Road toward Harrietville is the eclectic Freeburgh Bush Market, held each Autumn on the lovely grounds of the Freeburgh Community Hall. Browse new clothing and jewellry as well as second-hand wares in the car-boot sale. Enjoy barista coffee, egg and bacon rolls, homemade pies and sausage…
Mt. Beauty Running Festival
This is one of Australia’s most scenic foot races with an emphasis on fun for all the family. Choose your event between the four distances on offer A 18 kilometre trail run through some of the iconic bush tracks and river crossing in the area. A 10.6 kilometre fun run following the pristine Kiewa River…
Summer Sesh
By popular demand Summer Sesh is making its big return and continuing into the cooler months. Long evenings, epic rides, and great vibes at Mystic Bike Park, proudly supported by Bright Brewery. Enjoy live music (on selected dates), snacks and refreshments. They are extending hours into the afternoon with uplift services continuing, along with drinks…
STAY
YOUR ACCOMMODATION AWAITS
