FOLLOW US
Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.
You'll love it. What's there to lose?
When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.
PHOTOS TO INSPIRE
There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.
BECAUSE EVERYONE HAS ONE
Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.
YOUTUBE
WHERE THE FUN IS AT
This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.
OUR HASHTAGS
Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.
HASHTAG THESE VIEWS
EXPERIENCES YOU'LL LOVE
Mountaingrass
Mountaingrass presents concert performances by Bluegrass and Traditional Old-time music from acts from the United States, NZ and Australia and sometimes Japan. Mountaingrass is a very participative event: it features instrument workshops for all levels of ability from beginners to advanced led by seasoned performers; guided slow jam sessions; a Sunday morning Gospel Concert and…
POWFest
A Festival with a Purpose. POWFest is an annual event to celebrate Victoria’s mountain communities, support local businesses, raise awareness for the harms of fossil fuels and learn how to protect the alpine environment – all while celebrating the lead up to the 2026 winter season through live music, food, art and conversation. POWFest is…
ANZAC Day – Mount Beauty
The 2026 Anzac Day dawn service will be conducted at Bicentennial Park in Lakeside Ave. The march down Hollonds Street will be followed by the morning service at the Mount Beauty Cenotaph in Memorial Park in Lakeside Avenue. Visit the website for the timings. Please join the Mount Beauty RSL sub-branch for refreshments at the…
Bright Alpine Climb 4 Peaks
Join the Four Peaks, a friendly and supportive mountain running event held over four days. Whether you’re a seasoned runner or simply enjoy being outdoors, it’s a great way to challenge yourself, meet fantastic people, and soak up stunning alpine views. Take part in one day or conquer all four. And don’t miss the Kids…
Myrtleford Farmers Market
The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back…
Freeburgh Bush Market
Just 10 minutes from Bright along the Great Alpine Road toward Harrietville is the eclectic Freeburgh Bush Market, held each Autumn on the lovely grounds of the Freeburgh Community Hall. Browse new clothing and jewellry as well as second-hand wares in the car-boot sale. Enjoy barista coffee, egg and bacon rolls, homemade pies and sausage…
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