FOLLOW US
Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.
You'll love it. What's there to lose?
When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.
PHOTOS TO INSPIRE
There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.
BECAUSE EVERYONE HAS ONE
Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.
YOUTUBE
WHERE THE FUN IS AT
This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.
OUR HASHTAGS
Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.
HASHTAG THESE VIEWS
EXPERIENCES YOU'LL LOVE
Summer Sesh
By popular demand Summer Sesh is making its big return. Long summer evenings, epic rides, and great vibes at Mystic Bike Park, proudly supported by Bright Brewery. They are extending hours into the afternoon with uplift services continuing, along with drinks at their Bright Brewery River Bar. Everyone is invited bring your crew and let’s…
Harrietville Bush Market
Explore the friendly Harrietville Bush Market this January in the cool shade of Tavare Park in Harrietville, on the banks of the Ovens River. This iconic market has something for everyone. Wander through stalls of artisan wares, clothing, jewellery, local produce and preserves, plants and secondhand books. Local food and drink vendors, coffee and home-cooked…
Bright Brewery New Year’s Eve
Ring in the New Year alpine-style at Bright Brewery’s Biggest New Years Eve Bash — where mountain air meets party vibes and the countdown to 2026 is loud, lively, and full of good beer. They’re turning up the volume with Echo Thief headlining the night, bringing high-energy rock covers and festive feels to the heart…
Bright Make it, Bake it, Grow it Market
Bright Market is a showcase of local producers, arts and crafts from Bright and surrounds all in one location, on the banks of the beautiful Ovens River. Food producers include fresh fruit and vegetables, trout, wineries, jams and preservers, sweets, nuts, olive oils and much more. Browse a range of local craft, jewellery, kids clothes,…
Myrtleford Golden Spurs Rodeo
Come celebrate 70 years of the Myrtleford Lions Golden Spurs Rodeo. Get ready for an unforgettable Boxing Day at the Myrtleford Showgrounds as they mark the 70th annual Myrtleford Lions Golden Spurs Rodeo. Bring your family and friends for action-packed entertainment, featuring all the thrills, spills and excitement of a true country rodeo. A beloved…
Bright Party in the Park
Hosted by the Alpine Shire Council, join them by the river for an incredible afternoon of music. Featuring Melbourne Ska Orchestra and DJ eddy. Full lineup and set times will be finalised soon. There will be delicious food trucks onsite, including OMG Decadent Donuts, Spud Train, Crepe Collective, Sixpence and Boost Juice. As well as…
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YOUR ACCOMMODATION AWAITS
