FOLLOW US
Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.
You'll love it. What's there to lose?
When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.
PHOTOS TO INSPIRE
There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.
BECAUSE EVERYONE HAS ONE
Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.
YOUTUBE
WHERE THE FUN IS AT
This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.
OUR HASHTAGS
Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.
HASHTAG THESE VIEWS
EXPERIENCES YOU'LL LOVE
Easter Twilight Markets
Get ready for a magical autumn evening at the Bright Twilight Markets, returning for the Easter school holidays. Under the warm glow of festoon lights, explore an incredible selection of locally made goods from talented producers and artisans across Bright, Mt Beauty, and Myrtleford. From handcrafted treasures to fresh seasonal produce, there’s something for everyone…
Adventure Week – Nine Days of Adventure, Fun and Relaxation
Adventure Week invites visitors to experience nine days of action, exploration and alpine energy in Mount Beauty and the Upper Kiewa Valley. From trails, rivers and peaks to wellness, markets and community events, the program showcases the breadth of outdoor adventure on offer in one of Victoria’s most naturally gifted destinations. Throughout the week, visitors…
Bright Winter Festival 2026
Nestled in the heart of Victoria’s High Country, the picturesque town of Bright comes alive in winter with the return of the Bright Winter Festival. Surrounded by alpine landscapes and set along the beautiful Ovens River, Bright offers the perfect backdrop to celebrate the magic of the cooler months. Across the festival, visitors are invited…
Enduro Jam – Mystic Bike Park
Enduro Jam offers a unique ‘jam’ format of racing, where riders have unlimited opportunities to set their fastest race time, removing the pressure of a ‘one and done’ classic race format. As an uplift-assisted enduro, racers can take full advantage of Mystic Bike Park’s epic race stages, without wasting time and energy on climbing. Each…
Bright Twilight Tastings
Savor the culinary wonders crafted by Bright and Surrounds talented chefs, featuring an array of locally sourced ingredients bursting with freshness and flavour. From artisanal cheeses to gourmet delights, there’s something to satisfy every palate. Embark on a journey through the region’s finest vineyards with exclusive wine tastings. Indulge in the rich aromas and complex…
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YOUR ACCOMMODATION AWAITS
