FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

street Bright Spring 4_3
Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

Myrtleford Farmers Market

Myrtleford Farmers Market

The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back…

Winter in the Village - Bright Winter Festival 2025

Bright Winter Festival 2026

Nestled in the heart of Victoria’s High Country, the picturesque town of Bright comes alive in winter with the return of the Bright Winter Festival. Surrounded by alpine landscapes and set along the beautiful Ovens River, Bright offers the perfect backdrop to celebrate the magic of the cooler months. Across the festival, visitors are invited…

Long table dining

Feathertop’s Autumn Long Lunch

Mt. Beauty Running Festival

Mt. Beauty Running Festival

This is one of Australia’s most scenic foot races with an emphasis on fun for all the family. Choose your event between the four distances on offer A 18 kilometre trail run through some of the iconic bush tracks and river crossing in the area. A 10.6 kilometre fun run following the pristine Kiewa River…

Snow Dogs Photography and Retreats

Snow Dogs Photography by Puppy Tales

Ever dreamed of sharing a snow-filled adventure with your dog? Snow Dogs Photography by Puppy Tales brings that bucket-list moment to life in the breathtaking alpine village of Dinner Plain. Dog parents discover joyful play in soft snow, peaceful sunrise scenes and photographs that capture the wonder of a winter experience shared with their best…

Bogong to Hotham - The Rooftop Run

Bogong to Hotham – The Rooftop Run

A classic mountain ultra trail running race by Trailsplus across the rooftop of Victoria’s High Country. The iconic Bogong to Hotham (B2H) Rooftop Run enjoyed a successful return in 2024 for its 33rd running, back to a grass roots format and they look forward to their 35th running in 2026. B2H is a classic race…

accom luxury Bright autumn 4_3

STAY

YOUR ACCOMMODATION AWAITS

accom park Myrtleford autumn 4_3