LIST YOUR BUSINESS
ON THE BRIGHT & SURROUNDS, MYRTLEFORD, MOUNT BEAUTY, HARRIETVILLE & DINNER PLAIN WEBSITES
If you provide a tourism service, product or event in the Alpine Shire, you can sign up to showcase your business on the Bright & Surrounds network of tourism websites.
HOW IT WORKS
Bright & Surrounds is part of the official nation-wide online tourism network that starts with Australia.com at its highest level, filtering down to state tourism websites like Visit Victoria, and regional websites like Victoria's High Country followed by area websites like Bright & Surrounds, which is the official tourism website for all areas of the Alpine Shire, from Gapsted to Dederang, Mount Beauty and Dinner Plain. The website aims to capitalise on the popularity of 'Bright' in online searches then familiarise visitors with 'the surrounds'. To assist, four towns – Myrtleford, Mount Beauty, Harrietville and Dinner Plain – have additional websites to further promote that town and its surrounds.
Business listings across this entire network, from the national level right down to individual towns, are managed by the Australian Tourism Data Warehouse (ATDW). When you create an ATDW listing, your business or event can technically turn up anywhere within the national tourism network, although it is more likely to be displayed on the relevant pages on our local and regional websites. Your listing may even show up on other websites outside the official network that subscribe to ATDW content. For example, when a visitor looks at the Alpine Valley Getaway's website under Explore Bright & Surrounds, they will find information that includes all the local ATDW listings.
BENEFITS OF LISTING
When you list on the ATDW, not only will your business or event be found on our See & Do Search, Accommodation Search or What's On search, but your listing will also create an online presence for your business that ranks highly in online searches by taking advantage of the Bright & Surround's SEO. This is especially handy if your business doesn't have its own website. Essentially, you get a free page on the internet!
You control the images and content in your listing through your online ATDW account. Listings can be updated at anytime, so if your business hours change or you have a special promotion you would like to include, you can jump into your account and include that information on your page. You can even monitor how many times your listing has been viewed.
CREATE YOUR ATDW LISTING
Create an account on the Australian Tourism Data Warehouse (ATDW) website. Follow the steps to create your 12-month listing, complete all steps including payment $295.
To assist you, read this step-by-step guide on how to create your ATDW listing.
If you need further assistance, Tourism North East regularly provides training sessions. Contact TNE for more information.
LOCAL BUSINESSES THAT HAVE LISTED
Mount Beauty Market
Welcome to the Mount Beauty Market – one of Victoria’s oldest and much loved community markets. Since 1979, the market has brought together locals, visitors and small businesses in the heart of the Upper Kiewa Valley. Bursting with colour, creativity…
Mountain Monk Brewers
Nestled into the base of Mount Bogong, lies the picturesque township of Mount Beauty. In 2017, after being closed for two years, Mount Beauty’s local watering hole reopened its doors as West Peak Hotel. They wanted to create something more…
Rail Trail Cafe
Located six kilometres from Bright on the Murray to Mountains Rail Trail, they are a Mexican inspired licensed cafe. Tasty options include local favourites such as the free-range chicken wrap, big beef and bacon barbecue cheeseburger, breakfast burrito and chicken…
Myrtleford Show
The Myrtleford and District Agricultural and Pastoral Society Show is a family fun event that is a true agricultural show with lots to see and do. The show is all about having fun and getting to see all the attractions.…
Reed and Co. Distillery
A craft distillery, bar and restaurant, Reed and Co. Distillery was established in 2016 by hatted-chefs-turned-distillers Hamish Nugent and Rachel Reed in Bright, Victoria. Reed and Co. is inspired by the beautiful natural landscape of their home in Victoria’s High…
Coffee Chakra
Coffee Chakra is a specialty coffee roastery and espresso bar in Myrtleford, where passion for quality meets mindful craft. They focus on micro-roasted coffee beans, homemade sweets (with an emphasis on gluten-free options), and their own signature chai range. From…
ACCOMMODATION PROVIDERS
Bank House
The Bank House – Original bank managers house located in the centre of town! This original heritage listed 1910 ‘s home is a step from the main street. High ceilings and large rooms give this property a welcoming feel. Fitted…
Lavender Hue Bed and Breakfast
Lavender Hue Bed and Breakfast is nestled in an idyllic lush riverside setting in charming Harrietville, 22 kilometres south of Bright. Indulge in the comfort of the unique and private bed and breakfast with its beautiful hand crafted timber furnishings.…
Tasman Holiday Parks – South Bright
Picture-perfect in every season, Bright is a small and vibrant resort town in the heart of Victoria’s glorious Alpine country. Just over three hours’ drive from Melbourne, and seven hours from Sydney, this premium South Bright holiday park offers hours…
NRMA Bright Holiday Park
NRMA Bright Holiday Park can be found moments from the town center of Bright on the banks of Morses Creek – gateway to Victoria’s High Country. An easy 3.5 hour drive from Melbourne, discover the region’s breathtaking alpine areas including…
The Stelvio Villas
The perfect family getaway is waiting for you, or perhaps it is that cycling trip, or girls weekend or something else? The beautiful modern styling, spacious open layout and incomparable location make The Stelvio Villas that place you have been…
Christina’s Luxury Retreat
Christina’s luxury retreat is fresh take on holiday accommodation. Be treated to magnificent views across the Oven’s Valley from generous entertaining deck and beautiful mineral salt water swimming pool. Christina’s Retreat is a four-bedroom home and has been handcrafted by…
EVENTS THAT HAVE LISTED
Bogong to Hotham – The Rooftop Run
A classic mountain ultra trail running race by Trailsplus across the rooftop of Victoria’s High Country. The iconic Bogong to Hotham (B2H) Rooftop Run enjoyed a successful return in 2024 for its 33rd running, back to a grass roots format…
Bright Twilight Tastings
Savor the culinary wonders crafted by Bright and Surrounds talented chefs, featuring an array of locally sourced ingredients bursting with freshness and flavour. From artisanal cheeses to gourmet delights, there’s something to satisfy every palate. Embark on a journey through…
Bright Brewery BierFest
Bright Brewery is bringing the best of Bavaria to the High Country. Come along to Bierfest, a day of steins, sunshine, and seriously good vibes. Kick back in the October sunshine as their paddock is transformed into a mini Munich…
Bright Rotary Spring Markets
The Bright Rotary Market hosts up to 100 stalls, with something for everyone. Expect food and drink vendors, homemade items, craft, skincare, clothing, and plenty more together with entertainment and such a festive atmosphere. It is a must-do on this…
Mount Beauty Oktoberfest and Dachshund Derby 2026
Get ready for one of the High Country’s biggest and most entertaining days of the year. Mount Beauty Oktoberfest and Dachshund Derby is back for 2026 – bigger, longer and with even more happening throughout the day. Held in conjunction…
Myrtleford Farmers Market
The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed…