FOLLOW US
Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.
You'll love it. What's there to lose?
When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.
PHOTOS TO INSPIRE
There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.
BECAUSE EVERYONE HAS ONE
Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.
YOUTUBE
WHERE THE FUN IS AT
This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.
OUR HASHTAGS
Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.
HASHTAG THESE VIEWS
EXPERIENCES YOU'LL LOVE
Bright Make it, Bake it, Grow it Market
Bright Market is a showcase of local producers, arts and crafts from Bright and surrounds all in one location, on the banks of the beautiful Ovens River. Food producers include fresh fruit and vegetables, trout, wineries, jams and preservers, sweets, nuts, olive oils and much more. Browse a range of local craft, jewellery, kids clothes,…
Summer Sesh
By popular demand Summer Sesh is making its big return and continuing into the cooler months. Long evenings, epic rides, and great vibes at Mystic Bike Park, proudly supported by Bright Brewery. Enjoy live music (on selected dates), snacks and refreshments. They are extending hours into the afternoon with uplift services continuing, along with drinks…
Alpine Arts Trail Open Studios
The Alpine Arts Trail Open Studios returns for its second edition across the January long weekend, inviting locals and visitors to experience the region’s premier visual arts event in the Kiewa Valley. Eight studios (featuring nine artists) will be open across the valley, with nine artists taking part in this self-guided event. Visitors are invited…
Myrtleford Farmers Market
The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back…
Great Alpine Golf Classic
Join the Myrtleford, Bright and Wangaratta Golf Clubs for the Annual Great Alpine Golf Classic. In 2026 the tournament will run across two courses each day, starting in Wangaratta and Myrtleford on Monday, followed by the Bright and Wangaratta on Tuesday, and ending with the grand finale at Myrtleford and Bright on Thursday. This competition…
Razorback Run
This classic Alpine run offers four challenging distances in some of the most spectacular country in Victoria’s Alpine National Park. For those wanting a challenge, there is the 64 kilometre Razorback Ridge run, which takes in the entire length of the Razorback as well as heading across to the Bogong High Plains to take some…
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