FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

street Bright Spring 4_3
Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

Bright Alpine Climb 4 Peaks

Bright Alpine Climb 4 Peaks

Join the Four Peaks, a friendly and supportive mountain running event held over four days. Whether you’re a seasoned runner or simply enjoy being outdoors, it’s a great way to challenge yourself, meet fantastic people, and soak up stunning alpine views. Take part in one day or conquer all four. And don’t miss the Kids…

Mt Beauty Twilight Market

Mt Beauty Twilight Market

Hydro Park will transform into a vibrant evening celebration where culinary excellence meets artistic expression. Wander through the curated collection of food vendors serving up everything from sizzling street food to gourmet bites, browse unique handcrafted pieces from talented local artists and artisans, and lose yourself in live performances from homegrown musicians, singers and entertainers…

Bright Rotary Easter Market

Bright Rotary Easter Market

Come along to this family friendly event held at Howitt Park. These monster markets offer something for everyone; local food vendors, homemade items, craft, skincare, clothing, and plenty more. This event is free for all to attend.

Mount Bogong Conquestathon

Mount Bogong Conquestathon

Conquer Mount Bogong and feel like you are on top of the world! The Conquestathon takes you on an organised single day 21 kilometre return trek to the summit of Victoria’s highest mountain, Mt Bogong (1986 metres). Walk it or run it, you’ll be amazed at the spectacular views and changing landscapes along this iconic…

La Fiera Italian Festival Myrtleford

La Fiera Italian Festival Myrtleford

La Fiera festival returns to Myrtleford in 2026. This is a celebration of Myrtleford’s Italian heritage and culture featuring a range of events at various locations and businesses. Keep in touch by checking in on the website and subscribing to receive updates on program events and tickets for La Festa and other events within the…

Snow Dogs Photography and Retreats

Snow Dogs Photography by Puppy Tales

Ever dreamed of sharing a snow-filled adventure with your dog? Snow Dogs Photography by Puppy Tales brings that bucket-list moment to life in the breathtaking alpine village of Dinner Plain. Dog parents discover joyful play in soft snow, peaceful sunrise scenes and photographs that capture the wonder of a winter experience shared with their best…

accom luxury Bright autumn 4_3

STAY

YOUR ACCOMMODATION AWAITS

accom park Myrtleford autumn 4_3