FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

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Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

Summer Tunes, Picnic Vibes

Summer Tunes, Picnic Vibes

Enjoy a perfect afternoon of live music, hand crafted wines and unbeatable views at Ringer Reef. This Summer, Ringer Reef is showcasing the talents of Victorian musicians, the perfect accompaniment to the best that the High Country has to offer. They have a great range of wine, beer (including zero alcohol), cider and soft drink…

Mount Bogong Conquestathon

Mount Bogong Conquestathon

Conquer Mount Bogong and feel like you are on top of the world! The Conquestathon takes you on an organised single day 21 kilometre return trek to the summit of Victoria’s highest mountain, Mt Bogong (1986 metres). Walk it or run it, you’ll be amazed at the spectacular views and changing landscapes along this iconic…

Myrtleford Farmers Market

Myrtleford Farmers Market

The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back…

Mt. Beauty Running Festival

Mt. Beauty Running Festival

This is one of Australia’s most scenic foot races with an emphasis on fun for all the family. Choose your event between the four distances on offer A 18 kilometre trail run through some of the iconic bush tracks and river crossing in the area. A 10.6 kilometre fun run following the pristine Kiewa River…

Mount Beauty Market

Mount Beauty Market

Welcome to the Mount Beauty Market – one of Victoria’s oldest and much loved community markets. Since 1979, the market has brought together locals, visitors and small businesses in the heart of the Upper Kiewa Valley. Bursting with colour, creativity and community spirit, it’s a place to shop, eat, listen to live music and soak…

Team Mount Beauty - VIC Downhill Series

Team Mount Beauty – VIC Downhill Series round 3

Round 3 of the VDHS comes to Big Hill MTB Park in Mount Beauty in 2026, hosted by Team Mount Beauty. The VDHS is a state-level competition and serves as a pathway to national, international, and World Cup events. There are six rounds in total held across Victoria in 2025-2026, with cumulative points across the…

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STAY

YOUR ACCOMMODATION AWAITS

accom park Myrtleford autumn 4_3