FOLLOW US

Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.

You'll love it. What's there to lose?

When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.

Snow at Lake Catani on Mount Buffalo

INSTAGRAM

PHOTOS TO INSPIRE

There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.

FACEBOOK

BECAUSE EVERYONE HAS ONE

Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.

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Swim Ovens River Bright summer 4_3

YOUTUBE

WHERE THE FUN IS AT

This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.

OUR HASHTAGS

Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.

HASHTAG THESE VIEWS

EXPERIENCES YOU'LL LOVE

Myrtleford Golden Spurs Rodeo

Myrtleford Golden Spurs Rodeo

Come celebrate 70 years of the Myrtleford Lions Golden Spurs Rodeo. Get ready for an unforgettable Boxing Day at the Myrtleford Showgrounds as they mark the 70th annual Myrtleford Lions Golden Spurs Rodeo. Bring your family and friends for action-packed entertainment, featuring all the thrills, spills and excitement of a true country rodeo. A beloved…

Razorback Run - Hells Cauldron

Razorback Run

This classic Alpine run offers four challenging distances in some of the most spectacular country in Victoria’s Alpine National Park. For those wanting a challenge, there is the 64 kilometre Razorback Ridge run, which takes in the entire length of the Razorback as well as heading across to the Bogong High Plains to take some…

Bright Brewery New Year's Eve

Bright Brewery New Year’s Eve

Ring in the New Year alpine-style at Bright Brewery’s Biggest New Years Eve Bash — where mountain air meets party vibes and the countdown to 2026 is loud, lively, and full of good beer. They’re turning up the volume with Echo Thief headlining the night, bringing high-energy rock covers and festive feels to the heart…

Myrtleford Farmers Market

Myrtleford Farmers Market

The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back…

Wildflower Pilates Classes Mount Beauty

Wildflower Pilates Classes Mount Beauty

Pilates for Every Body – in Falls Creek and Mount Beauty Looking for things to do in Falls Creek or Mount Beauty? Wildflower Pilates offers fun, inclusive Pilates classes designed to help you move better, feel stronger, and enjoy your alpine adventures even more. Whether you’re skiing, hiking, trail running or simply unwinding on holiday,…

Snow Dogs Photography and Retreats

Snow Dogs Photography and Retreats

Ever wanted for your dog to have their own ‘Snow Bunny’ experience? Create magical, irresistible memories with your dog with Puppy Tales Photography. Experience the immense joy of chasing snowballs, the peace of a stunning sunrise in the mountains and building a snowman for your dog to tear down. Each year in July and August,…

accom luxury Bright autumn 4_3

STAY

YOUR ACCOMMODATION AWAITS

accom park Myrtleford autumn 4_3