FOLLOW US
Do you need a distraction from work? Or a regular reminder to plan your holiday to Bright & Surrounds? Or are you a budding photographer wanting to show your stunning images of the High Country to the world? Our Instagram and Facebook pages share the most droolworthy images so you can dream of us all year round. You'll also want to follow our YouTube Channel for videos of local adventures, personalities, places to see and inspiring scenery.
You'll love it. What's there to lose?
When you eventually do come to visit, don't forget to hashtag #seehighcountry and the town you're in. See you when you get here.
PHOTOS TO INSPIRE
There's something about our sublime views that attract awesome photographers. Follow us on Insta and we'll share their creations with you at home.
BECAUSE EVERYONE HAS ONE
Join us for content that will make you smile in between your memes and cat videos. We keep it fresh, so you won't find this stuff on our Insta page.
YOUTUBE
WHERE THE FUN IS AT
This is where our locals show you around, take you flying, bike riding or for a chat with a winemaker. You'll probably recognise us in the street when you get here.
OUR HASHTAGS
Don't forget to share your photos by using the hashtag #seehighcountry and the location you're in. Click below for some inspiration.
HASHTAG THESE VIEWS
EXPERIENCES YOU'LL LOVE
Christmas Carol-Oke
Raise your voice and raise a glass this Christmas with Christmas Carol-oke at Bright Brewery. Hosted by Bright’s own Caroling King Adam Lindsay, Bright Brewery’s Christmas Carol-oke will feature all your favourite Christmas carols played live out in the Paddock by Adam and his band. Feeling festive and fun? Jump up and take your turn…
Bogong to Hotham – The Rooftop Run
A classic mountain ultra trail running race by Trailsplus across the rooftop of Victoria’s High Country. The iconic Bogong to Hotham (B2H) Rooftop Run enjoyed a successful return in 2024 for its 33rd running, back to a grass roots format and they look forward to their 35th running in 2026. B2H is a classic race…
Myrtleford Farmers Market
The Myrtleford Farmers Market is held on the fourth Saturday of each month from at the Piazza, in the heart of Myrtleford in Victoria’s High Country. The market is accredited by the Victorian Farmers Market Association, meaning customers are guaranteed access to quality, freshly harvested produce whilst supporting local farmers and directly putting money back…
Bright Make it, Bake it, Grow it Market
Bright Market is a showcase of local producers, arts and crafts from Bright and surrounds all in one location, on the banks of the beautiful Ovens River. Food producers include fresh fruit and vegetables, trout, wineries, jams and preservers, sweets, nuts, olive oils and much more. Browse a range of local craft, jewellery, kids clothes,…
Bright Brewery New Year’s Eve
Ring in the New Year alpine-style at Bright Brewery’s Biggest New Years Eve Bash — where mountain air meets party vibes and the countdown to 2026 is loud, lively, and full of good beer. They’re turning up the volume with Echo Thief headlining the night, bringing high-energy rock covers and festive feels to the heart…
Now Flow Fast Slow Exhibition by Justas Pipinis
A new exhibition by conceptual artist Justas Pipinis, Now Flow Fast Slow explores the rhythm of place and memory through a video collage that weaves together still portraits of Bogong Village’s residents, guests, and workers (filmed in 2020–21) with a time-lapse journey along the road from Melbourne to Bogong — a meditation on passage, connection,…
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